There’s a lot of confusion in our industry about what local marketing is exactly. There is the misconception that local marketing is the same thing as small business marketing, and while the two often intersect, they’re different.
Some assume that local marketing is easy as pie, others say they wouldn’t touch it with a ten foot pole. There are even a handful of marketers that say they do local marketing but don’t know what a local awareness ad campaign is on Facebook!
If you’re unsure about whether or not to call yourself a local marketer, take our quiz to find out:
How many local marketing proposals have you created in the last 6 months?
What percentage of your clients have multiple locations?
Has your SEO recommended URL structure with location hierarchy?
Have you done event marketing on behalf of a client?
How many Google My Business pages have you set up for your clients?
Have you done a local awareness Facebook ad campaign for a client?
Do you know what it means to run a geo-fencing or competitive conquesting campaign?