Google announced that as of October 4th, 2017 advertisers can spend twice their daily budget in AdWords, whether they want to or not. These changes to daily spend configuration has the entire advertiser community all like: via GIPHY To give you a...
Google changed the options available to PPC marketers using the ad rotation settings in AdWords starting on September 25th and rolling out from there. Now instead of 4 options for ad rotation, they are down to just ‘Optimize’ or...
Mike Roberts, the Founder of SpyFu, talked about lessons learned from a down and dirty SEO content audit in the second iteration of the Master Your Marketing (MYM) series, along with his teammates Patrick and Sidra. Acquisio is participating in the...
Picking the best time of day to advertise isn’t obvious. The best time of day could refer to the time that you get the most impressions or it could refer to the time of day that you get the most conversions. Similarly the best time of day could be...
Early Tuesday morning Pitney Bowes announced their Small Business Partner Program, which included Google G Suite, Yext, DocuSign, Nimble CRM and Promote by Acquisio. The partner program elevates the value that Pitney Bowes is delivering to their...
Following recent debates with friends on the subject of AI, I came to the conclusion that confusion around the topic is rampant. I’ve been told that machine learning is more advanced than AI, to which I responded “no, machine learning is...
Alongside Google G Suite, Yext, DocuSign and more, Acquisio is proud to be part of the new Pitney Bowes Small Business Partner Program announced today from Google’s NYC office. The partner program will accelerate innovation and enhance client...
Montreal has identified through the peaceful protests of John Lennon and Yoko Ono, through international Olympic gatherings and expired baseball leagues, but only in recent history has it worn a new garment, sacheying as a global hub for artificial...
The following post is an excerpt from our upcoming eBook that will be released later this month – stay tuned! Companies like Microsoft, Salesforce, Hubspot, Equals 3 and more are pivoting to focus on their AI products. Part of the pivot is...
Phil Frost, the CEO of Main Street ROI (MSROI), talked SEO in 2017 during the first webinar of the Master Your Marketing Series late last week. Acquisio is participating in the Master Your Marketing Series created by MSROI, as one of four talented...
Fundamental to PPC campaign setup and success on AdWords and Bing is the infamous decision on which keyword match type to use – broad match, broad match modifier, phrase match or exact match? The topic of match types is not new and in fact...
An increasing amount of martech providers, including Google themselves, are supporting marketers and advertisers in their quest to understand the relationship between online and in store customer interactions. According to eMarketer, just over 50%...