Paid search marketing and nonprofit work aren’t mutually exclusive practices, but the former can really help the latter. Through PPC campaigns, a charity or nonprofit organization can spread their message to more people and gain more donations or...
It is the journey, not the destination that matters. This familiar adage can be applied to any aspect of life, but it rings especially true for marketers and businesses. When it comes to customer satisfaction, the customer journey is most important...
Pay-per-click marketing is an incredibly powerful advertising tool, offering business large and small a direct pathway to interested customers. But, as with all things, PPC marketing only works if you use it correctly. PPC takes time because a fair...
Small businesses have a lot to gain from local advertising online, yet routinely reject PPC as a marketing channel. How do we know? Partnering with the Local Search Association, Acquisio helped to create the LSA report, a detailed analysis into...
It was a typical rainy day in Seattle when the world’s largest search conference, SMX, opened it’s doors for the first time ten years ago. As SMX West kicks off next week, marketers everywhere are packing and prepping for the...
One year ago Facebook reported that it had over 3 million advertisers on their platform. It may not be a search engine, but paid search marketers have certainly found value and ROI from advertising on Facebook. Similarly social media marketers have...
Hard work and dedication always pays off, and Canada’s number one Women’s Cycling Team, SAS Macogep Acquisio, is living proof! Acquisio is already a proud, long-time sponsor of this team of amazing female athletes, and now SAS Macogep Acquisio is...
The Local Search Association’s annual conference just wrapped up, and as both a sponsoring partner and attendee, Acquisio had a blast! Local is so important to us and we learned so much on the ever-growing influence of local marketing. Including...
Our latest webinar discussing the do’s and don’ts when it comes to SEO and PPC, brings together some of the best in the business, with Krista LaRiviere from gShift and our very own Marc Poirier. Founded in 2009, gShift is a digital...
As part 5 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are focusing last but not least on: Ad Formats. Ad formats are changing. New avenues for advertisers to reach consumers are opening up faster than...
Reaching nearby customers has never been easier for small businesses. Whether it be on Google, Facebook, or another digital platform, SMBs now have an advertising superpower. But getting a handle on a brand new marketing strategy can be a bit tough...
As part 3 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we have zoomed in on the next area marketing experts are talking about: Audience Targeting. Joe Girard is known as America’s greatest salesman. He sold 13001...