Fun Fact Friday: Spotify Reaches 140 Million Active Users

Fun Fact #5

Spotify has reached 140 Million active users this year!

2017 has been a positive year for the streaming music giant, Spotify. In March they announced that they had reached 50 Million paid subscribers and now they’ve set a new record with more than 140 million active users. What’s more is that the platform brought in 50% more revenue from ads since 2016.

We wrote a post earlier this year about why Spotify is such an attractive platform for advertisers. The answer is fourfold:

  • Audio ads are particularly effective against ad blockers
  • “75% of digital audio listeners think commercials are totally fine on a free streaming service. 47% also said that ads are even less intrusive on a service like Spotify, rather than traditional radio.”
  • Since banners appear when audio ads are heard, there is an interplay between audio and visual that is unique to the platform and potentially more effective at reaching users than just banner ads, by using more than one sense.
  • Advertisers have the ability to target users by age, gender, musical genre and even by playlist!

If Spotify continues to play their cards right, they will continue to dominate music streaming, not only for listeners, but for advertisers too.


Image Credits

Feature Image: Unsplash/ Anthony Delanoix

Chandal Nolasco Da Silva

Chandal Nolasco Da Silva

With nearly a decade of digital marketing experience, Chandal has created content strategies for both the biggest and sometimes the most unexpected markets, while developing strategic relationships with editors and publishers. Chandal contributes to some of the highest authority industry publications, has been featured in industry events and is thrilled to be Acquisio’s Content Director.

The First Machine Learning Marketing Platform
Built to Scale Search for Local Resellers & Agencies

Automate, optimize and track more campaigns, more profitably.