Machine learning is a powerful and intelligent disruption rocking the realm of PPC and paid advertising for the better. Through automation, marketers can manage far more campaigns with a new level of optimization. If you’re a marketer, you’ve no...
Google is making the lives of digital marketers much easier. Or, at least more efficient. As of April 20th, anyone advertising on the Google Display Network (GDN) can set up what’s known as “Smart display campaigns,” a new way to...
Hero Conference is back and we couldn’t be more excited! Running from April 18th to 20th in L.A. this year, Hero Conf is an annual extravaganza devoted to all-things PPC. It truly is one of the most exciting events to attend if you’re a...
Paid search marketing and nonprofit work aren’t mutually exclusive practices, but the former can really help the latter. Through PPC campaigns, a charity or nonprofit organization can spread their message to more people and gain more donations or...
Last Updated: June 2018 Machine Learning (ML) and Artificial Intelligence (AI) are enjoying an unprecedented buzz in the news, and not just in the sci-fi section. Hardly a day goes by without some important milestone being reported on machine...
The Google Partner program exists to help AdWords advertisers find competent advertising agencies and online marketing professionals. For such organizations, the extra assistance and certification offered by the program can help them secure more...
Pay-per-click marketing is an incredibly powerful advertising tool, offering business large and small a direct pathway to interested customers. But, as with all things, PPC marketing only works if you use it correctly. PPC takes time because a fair...
Thank you to Socialed for submitting this hilarious guest post to the Acquisio team! Everyone and anyone will tell you that you have to create ‘good’ content, but what the hooter does that even mean? Some of your content might be really good at...
Our latest webinar discussing the do’s and don’ts when it comes to SEO and PPC, brings together some of the best in the business, with Krista LaRiviere from gShift and our very own Marc Poirier. Founded in 2009, gShift is a digital...
As part 3 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we have zoomed in on the next area marketing experts are talking about: Audience Targeting. Joe Girard is known as America’s greatest salesman. He sold 13001...
As part 2 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are moving onto an area not well understood by PPC experts: Voice Search Keyboards are so 2016. 2017 is the year of voice search. Microsoft recently...
As part 1 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are kicking it off with one of the most cutting edge marketing discussions: Artificial Intelligence Popular movies and TV shows like Ex Machina and...