The Daily Campaigner has been around for quite some time now, but wasn’t always known as such. In fact, our first iteration of the blog went live on March 23, 2007 but it wasn’t until we relaunched the blog this past March that we gave...
With the practice of retargeting on the tip of every marketer’s tongue we’ve put together a three-part post dedicated to the different angles on this topic. Read Understanding Retargeting Part 2: Dynamic Search here. Personalized ads that respond...
With the practice of retargeting on the tip of every marketer’s tongue we’ve put together a three-part series dedicated to the different angles on this topic. Read Understanding Retargeting Part 1: Introduction here. Combining the familiarizing...
With the practice of retargeting on the tip of every marketer’s tongue we’ve put together a three-part series dedicated to the different angles on this topic. Read Understanding Retargeting Part 2: Dynamic Search here. Attracting buyers and...
A wise marketer once said “measure everything.” As Klipfolio explains, Key Performance Indicators, or KPI for short, are measurable values that indicate if a business is meeting their objectives. KPIs can measure the overall performance of the...
Consumer expectations are higher than ever, making the jobs of marketers more complex. In response, Google is making marketing in AdWords better and customer experiences smarter with data. Earlier this month in the annual Google Marketing Next Live...
Thank you to Ashley Kimler and our friends at Heroic Search for submitting this awesome guest post to the Acquisio team! Social media marketing can be an excellent avenue for organic brand engagement, but paid advertising will optimize your...
Thank you to our friends at 3GEngagement for submitting this informative guest post to our team! What is the best way to structure your search campaigns to take advantage of the moments that matter most to your bottom line? Simple: you plan for it...
The automotive industry has had its fair share of ups and downs in the latter half of the century. Shifting consumer priorities, environmental considerations, fluctuating markets and other transformations have spawned an existential awakening in the...
PPC enthusiasts are buzzing about Google’s latest update to their Quality Score reporting, which took effect on Monday, May 15th, 2017. The update gives campaign managers deeper insights and an easier way to understand their Quality Score in AdWords...
Ad blockers. That inconspicuous little icon in the corner of well over 615 million browsers that sends shivers down the spine of every PPC specialist. The ad blocking phenomenon began making waves in the digital advertising community in early 2014...
PPC reporting is a necessary evil to most campaign managers. Synthesizing tons of data for clients in an easy-to-understand report is not always a walk in the park and regurgitating numbers isn’t enough. PPC marketers have to look at the whole...