Paid search marketing and nonprofit work aren’t mutually exclusive practices, but the former can really help the latter. Through PPC campaigns, a charity or nonprofit organization can spread their message to more people and gain more donations or volunteers for example. Unfortunately many of these types of organizations don’t have large budgets to pay a marketing firm to manage search campaigns.
Since 2015, Acquisio has been running a volunteer-based program that is all about helping nonprofit organizations make use of PPC advertising, for free. Yes, you read that right. The Acquisio Care Program costs charities nothing at all while providing the benefits of expert-managed PPC campaigns.
A Program Where Everybody Wins
Acquisio is incredibly happy to say that we’re continuing this program throughout 2017. For us, the Acquisio Cares Program is an amazing way to promote and continue the company’s core mission: to empower the community and help people thrive in the ever-changing digital economy.
And even though nonprofits are the real winners of the Acquisio Cares Program, it isn’t an entirely selfless endeavour. We gain something from the program, too. The best kind of training is done on-the-job, and because the Acquisio Cares Program is run by employees from every department at Acquisio, it gives those who don’t specialize in PPC the chance to manage campaigns in a real-world setting. By having a nonprofit as a client, our employees need to create real results, which is a far more effective way to learn than a basic educational course or workshop.
We’re not throwing untrained employees into the PPC trenches, of course. Acquisio ensures everyone working on PPC campaigns is trained to be a great paid-search marketer and supervised by our team’s best. Plus, by having our own employees utilize Acquisio’s PPC platforms for nonprofits, they learn how valuable our services are and how to improve our business.
But enough about us, let’s dive into the ways nonprofits truly benefit from the Acquisio Cares Program.
What Nonprofits Get From The Program
Nonprofits don’t even really need a marketing budget to get in on PPC marketing, thanks to Google Ad Grants. As much as $10,000 per month are given to nonprofits who qualify for the grant program. That level of funding is amazing, but there is one problem. Even though nonprofits may have the money for PPC campaigns through Google Ad Grants, they don’t necessarily have an expert search marketer on-staff to manage their campaigns.
That’s really the crux of the Acquisio Cares Program. We make sure the marketing-money given to nonprofits through Google Ad Grants is put it to good use. Our expertise in paid-search marketing and access to advanced PPC managing tools ensures nonprofits meet real success with their search campaigns.
Through the Acquisio Cares Program and Google Ad Grants, nonprofits get a free advertising budget and free search marketing services. For the non profit that means more donations, increased awareness about the cause and more volunteers for it.
Acquisio Cares Success Stories
Don’t just take our word for it, though. SOS Children’s Village, took part in the Acquisio Cares Program and saw great results. The nonprofit started the program hoping to improve their online presence, to increase donations and to spread awareness about the organization’s mission.
Through the Acquisio Cares program SOS was awarded a Google AdWords grant and saw a 100%+ increase in monthly visits to their website. That lead to 40,000 INR monthly donations and a 30% growth in annual website traffic. Needless to say, all of SOS Children’s Village’s goals were met.
The Acquisio Cares program also helped the Montreal-based charity Share The Warmth. Through our partnership, we were able to help advertise for Share The Warmth’s annual charity gala, which ended up raising $125,000. By breaking down targeted ad-groups, we were also able to increase the number of donations the charity received in less than a month’s time.
Sharing is Caring
If you’re part of a nonprofit organization in need of some digital marketing help, the Acquisio Cares Program may be for you. To take part, your nonprofit needs to be eligible for the Google Ad Grants program. If you or someone you know would be a good fit for the Acquisio Cares Program, get in touch with us today.
Feature Image: Pixabay
Image 1: Pixabay
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