Advertising in the auto industry is complex, with more traditional mediums like radio, television and outdoor ads still prevalent, companies like Mudd have worked to offer robust services for both traditional and digital advertising. We had a chance...
Tag - Case Studies
Buyer Legends: An Interview with Bryan Eisenberg
There is an avalanche of long-winded marketing books out there, thank god for the Eisenberg brothers for consistently creating refreshing and and useful content for digital marketers of all levels. Bryan and Jeffrey Eisenberg co-author several Wall...
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Bing + API Partner Acquisio = up to 123% Campaign Improvement
It seems pretty clear that when you use automated bid optimization solutions your campaigns and ads perform better – otherwise these tools wouldn’t exist. But just how much can tools like Acquisio’s bid and budget optimization really improve...
Exclusive Interview with Will Hambly from LinkedIn
Since its inception back in July of 2008, LinkedIn Ads has caught the eye of many B2B advertisers who are looking for another vehicle to reach a very specific audience. In recent news, Linkedin has reached over 200 million users and continues to to...