Acquisio Leads the Way in Innovation, Recognized for its Investments in Machine Learning Technology
Award-winning performance marketing solution leverages recent accolades to build out machine learning innovation
Acquisio a global leader in acquisition marketing solutions for local businesses has announced Wolfram Research, creators of Mathematica, Wolfram|Alpha and the Wolfram Language, has awarded Acquisio's Chief Scientist, Bryan Minor with their "Most Innovative of 2016" award. This announcement comes on the heels of receiving 2 awards from the Search & Information Industry Association for continued innovation on its Wolfram-powered machine learning solutions.
As proof of Acquisio's innovation, Wolfram Research awarded Bryan Minor with their "Most Innovative of 2016" award. Due to Minor's work using the Wolfram Language and Private Cloud, Acquisio is now three-times faster in building, testing and deploying its transformative Bid and Budget Management (BBM) optimization solutions for SMBs. These solutions allow Acquisio to drive better campaign performance, budget pacing and performance, most notably for the very difficult scenario of search campaigns with small budgets. BBM is a machine learning based, proprietary bid and budget management algorithm that supports a high frequency trading model for AdWords and Bing, adjusting bids and budgets as soon as they are updated by the publisher. BBM drives vastly improved search campaign performance, accurate budget pacing and budget attainment.
The Search & Information Industry Association, or SIINDA, granted Acquisio two awards – the Gold Industry Excellence Award and the Judges Select Award – for Acquisio's BBM as well. These awards honor SIINDA member companies that have achieved outstanding results with their products or services, have proved to be innovative, are customer oriented and have enhanced the user experience for local digital marketers.
"I'm honored to receive the Wolfram Innovator Award. It is a major lifetime accomplishment, not only for myself but for the entire Acquisio team," said Bryan Minor, Acquisio's chief scientist. "Machine learning is the future, and no one has come close to what we're doing, especially with investments in tech."
"Acquisio is bringing machine learning to the masses, especially those businesses that need it most: small, local businesses," Said Marc Poirier, CEO of Acquisio. "Our solutions allow local businesses to be more competitive, drive more leads, and achieve the best possible results from their digital marketing campaigns. We will continue to drive even more investment into our award-winning machine learning technology in the future so we can maintain our competitive advantage in the industry."
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio's advanced data science tools to automate and optimize most of the processes involved in acquiring new customers online.
As one of the first SaaS companies to apply advanced machine learning technology to advertising, Acquisio's high-frequency optimization algorithms perform nearly 2.5 million campaign adjustments per day for 400 clients running over 300,000 campaigns. Acquisio is recognized as being one of the fastest-growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for five consecutive years.
Acquisio has its headquarters in Montreal, and has offices in New York, Seattle, Austin, Rio de Janeiro, London, Istanbul and, Tokyo. For more information, contact Acquisio.
SIINDA is the Search & Information Industry Association, the leading European based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing "on demand" services. We have global members from Asia to Latin America and from Africa to Australia. We provide a wide range of member services from market research to conferences and summits. We are a resource forum where complementary market segments in search and information can connect, share, and grow. We are fostering the development of positive, ongoing partnerships that enable us all to prosper. We keep our members up to date with the latest market trends, technical developments, and critical legislation that might affect our businesses. We also provide a platform where seed level start-up's can mix with industry leaders. Our worldwide network of members fosters the exchange of ideas and the encouragement of partnerships. For more information, go to siinda.com.
About Wolfram Research
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