We are proud to announce our latest partnership with Signpost, an AI-driven CRM system empowering thousands of local businesses to understand and strengthen their customer base. Together, Acquisio and Signpost will offer SMBs the opportunity to access machine learning powered SEM capabilities on Google Adwords to compete in the digital market.
— Signpost (@Signpost) November 7, 2017
LSA Insider contributor Greg Sterling picked up on the announcement and offered his predictions on the impact machine learning technologies will have within the SMB market in the coming years:
The vision here is “full lifecycle marketing” for the SMB segment.. Accordingly there’s the potential of “closed-loop” marketing and optimization of paid-search to specific transactional outcomes (online and offline). There remains a high degree of skepticism and churn among SMBs with AdWords and the ability to connect paid-clicks to specific “real-world outcomes” will help reduce churn… Another thing that this deal represents is the application of sophisticated enterprise tools and technology to the SMB market.
Find the full transcript of the Signpost press release below:
Signpost Partners with AI-driven, Advertising Platform, Acquisio, To Offer Search Engine Marketing on Google Adwords
Signpost’s AI-driven CRM expands SMB offering with Google Adwords advertising, powered by Promote.
NEWS PROVIDED BY Signpost
Nov 07, 2017, 06:00 ET
NEW YORK, Nov. 7, 2017 /PRNewswire/ — Signpost, the leading AI-driven CRM provider for service-based brands, today announced its partnership with machine learning ad platform, Acquisio, a Web.com company, aligning their visions to make full lifecycle marketing affordable and simple. The partnership will empower Signpost’s clients to effortlessly expand their customer acquisition efforts with best-in-class search engine marketing on Google Adwords.
Local, mobile searches result in a store visit within a day 76% of the time, making it an especially powerful tool for busy local businesses. Through Acquisio’s Promote, Signpost offers the Google Partner’s proprietary algorithm that maximizes budgets through smart customer targeting. The campaigns are focused on reaching people that are searching Google and who are most likely to become customers. The Promote platform automates AdWords creation and self-improves ads around the clock, removing most of the work involved.
“We’re thrilled to partner with Signpost.” said Acquisio CEO Marc Poirier, “Together, we are employing best-in-class technologies to intelligently acquire customers through Acquisio and increase the lifetime customer value through Signpost’s smart CRM.”
Signpost’s VP of Product, David Wachtendonk, said of the partnership, “Advertising on the Google Adwords platform has become increasingly essential for local businesses vying for visibility. By joining forces with Acquisio, Signpost is excited to extend its AI capabilities throughout the customer lifecycle to further empower customer acquisition efforts engineered for success.”
With over 7,500 customers, Signpost is a smart CRM that empowers businesses to know, grow and strengthen their local customer base. Powered by automated data capture, and engaging email and SMS marketing, Signpost’s Mia utilizes artificial intelligence to drive reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product.
Acquisio, a Web.com company, empowers SMBs to thrive in the digital economy by facilitating customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. With thousands of advertising accounts in its platform, small business owners and small business resellers alike benefit from Acquisio’s award-winning machine learning technology to automate, optimize, and scale most of the processes involved in acquiring new customers online.
Phone: (646) 503-4206
Feature Image: Signpost image and logo