Making your mark in SEO… Last week, Greg made a strong case for maintaining brand continuity between offline and paid search marketing efforts. But what about maintaining that brand continuity between offline and organic search? Now, if...
Tag - SEM
CT MooreHow to Maintain “Brand Continuation” Between Offline and Search Engines
We all live in a day and age where everyone and everything is digitally connected. If we watch something on TV, or read something in print, or hear something on the Radio, our natural thing to do is to go online and search for it. This is this...
gmeyersUsing PPC to Find New SEO Opportunities
In many ways, it makes sense to treat paid and organic search as two completely separate beasts. For example: Both PPC and SEO require their own set of expertise and have their own KPIs PPC yields more short-term/immediate results, while SEO is a...
Tips on How to Spread your PPC Budget across Multiple Engines.
Regardless of an advertisers monthly budget, and the fact that Google owns roughly 65%+ of the market, there is still that extra 34+% of an audience that should not be forgotten. Now, with that said, this does not mean an immediate sharing of the...
Blog Newsletter
Integrating SEO & PPC
In his latest Search Engine Watch instalment entitled Integrating SEO & PPC: 3 Areas to Explore, Adam Audette brilliantly discusses some of the dynamics that take place in the minds of searchers when confronted with the option of clicking on a...
mpoirierTed Talks about Leveraging Search Data in Display
Last week, Acquisio’s EMEA Manager Ted Paul-Cavallier gave a brief presentation at a Figaro Digital UK seminar talking about how to leverage your search data to make better decisions about display…and it was caught on tape! If...
mlossowskiSearch Queries & Quality Score – The Truth (Amended)
I was wrong. A couple of times. The subject was ‘how quality score works’. And in both cases I wrote long detailed posts on this very blog, and I have come to learn that these particular posts were not accurate. My revised...
Acquisio AdminPPC vs. SEO: The New Reality of Search Engine Results Pages
Today, I’ll present on the “SEO vs. Paid search: Balancing the two to raise the total tide” panel at the Online Marketing Summit. Along with Jamie Smith of Engine Ready, I’m representing the PPC side of the table with SEO heavyweights Chris Boggs of...
The Best Things in Life are Free
Sam Cooke once said that the best things in life are free- the flowers in spring, the robins that sing, and free consulting at Search Engine Strategies Toronto. Okay, he didn’t really say the last one. This year, SES Toronto is on fire with...
Applying High-Resolution PPC To A Paid Search WorkFlow
The recent issue of SEM Journal published an article I wrote called ‘Shifting Paid Search to High Resolution‘. You can download a copy of the article here. This article described the process of High-Resolution PPC, which was developed as...
AdWords Search Funnels: The Secret Cost
Last week’s announcement of AdWords Search Funnels is an imporant milestone, legitimizing and expanding the visibility, role, and in many cases capabilities of PPC revenue attribution. Reviewing the basic features and watching the introductory...