At least for online marketers engaged in PPC efforts. They say great minds think alike. So it was no surprise last week when Andrew Goodman and Bryan Eisenberg managed to write nearly identical columns about the Google AdWords “tax”. So...
Tag - Keywords
nelshinnawyFree Webinar: Find Profitable Keywords with 2 Unconventional Techniques
We’re cohosting a free webinar with our friends at Compete to share 2 unconventional techniques to finding the right keywords (or, rather, search queries). Keywords are the gateway in PPC advertising that connect your business to prospects...
Acquisio AdminGoogle AdWords Modified Broad Match Keyword Tool
Google AdWords has just released the Modified Broad Match to the rest of the world. After a successful test in Canada and the UK, they decided to unleash this great new feature to all advertisers. However, implementing this would require a lot of...
mpoirierQuality Score Says: “That Keyword Is Not For You.”
Tomorrow June 8th @ SMX Advanced in Seattle I’m digging deep into AdWords Quality Score in the 10AM Session. But I’m not going to have time to cover the issue of what to do with poor performers. This post offers some thoughts on that...
Blog Newsletter
Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Bidding is the magic elixer of paid search. It’s the solution to any problem, the driver of all success and the cause of all failure. Once you have the right keywords, bidding is the main activity of paid search management. It’s critical...
Keywords- Who Gets the Glory?
As we watched the Canadiens score in last week’s hockey game, my brother screamed “nice shot!” while I thought to myself- “that was an awesome pass!“ And that got me thinking about Google’s announcement of AdWords...
The Myth of Single Keyword Ad Groups
The idea of creating highly targeted ad groups, so that all of the attracted search queries are well aligned with the included text ad copy, is one we’ve written about often. One of the drivers is the fact that better alignment drives up click...
Secret Truth Series #8 – Don’t Overuse Broad Match
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities. But the difference between using match types and mastering match types is enormous. Match...
The Ironic Case of Match Type
Sunday morning seems a good time to practice what we preach. Earlier today I was poking around in our own AdWords account, doing a little prep work for my Tuesday presentation on Quality Score. I created some new ClickEquations Analyst templates...
The Secret Truth Series #6 – Success Through Negative Brand Keywords
A few years ago when asked for the #1 tip to improve a campaign, I wrote that segregating brand keywords was the task that I thought nearly everyone should do, many haven’t done yet, and can offer huge benefits in any campaign. As covered in...
The Secret Truth Series #2 – Why Keywords Are Over-Rated
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here.Keywords are over-rated.One of the underlying themes of High...