If you were to launch a brand new PPC campaign tomorrow, how would you go about it? If you didn’t have access to a tool that could create and launch a new campaign in one day, would you instead… Do some quick PPC keyword research to develop a top...
Sometimes it’s good to be negative. Thoroughly negative. You might not want to be negative when you’re out with friends, but when you’re managing the keywords for your PPC accounts, being negative can be a very good thing. Used correctly, negative...
Keyword research is one of the most fundamental and highest ROI activities when it comes to SEO (and SEM for that matter). With the right keyword research and tools, you can tap into what your potential customers are searching for and direct them to...
This post comes courtesy of Byron Tassoni-Resch, Head of SEM for Deliveroo. Certain industries are highly competitive. Building PPC campaigns that target competitor keywords is a viable tactic. If you’re competing for customers in the same target...
Did you know that understanding the intent behind a keyword is more important than uncovering those with the highest amount of volume? It all comes down to what the user is searching for. One user may be looking for the answer to a question, while...
If you are in the business of digital marketing, then you should be in the business of keyword research. After all, it is the key to all successful PPC campaigns and SEO marketing, and your efforts really should not be an exception. (Unless you know...
Amazon ads are growing in popularity among PPC marketers. While Google still holds the lion’s share of ad revenue, Amazon’s digital ad revenue is predicted to hit $1.44 billion in 2018…and, Amazon shows no signs of slowing down. Media analyst...
This week Acquisio was thrilled to be part of Unbounce’s Marketing Optimization Week (MOW), a first-of-its-kind, four-day online workshop for marketers like you! We asked some of our biggest customers and in-house experts what their biggest PPC...
The rules of the game are always changing when it comes to PPC advertising and the model has constantly evolved since its conception in 1996: PPC has come a long way since Planet Oasis was offering PPC advertising spaces on a desktop application and...
As we dive head first into 2018, there are a few PPC questions we want to clarify that we get asked all the time. From Facebook ads to ad spend, many of you have common questions that deserve answers and you’re not alone! Since these topics keep...
The scariest and at times sexiest time of year, Halloween is an end-of-October celebration worldwide and certainly an opportunity for marketing professionals. Seasonal campaigns are often a make or break time for certain types of businesses. Anyone...
Search queries… We had them in the Acquisio platform, then we didn’t, now they’re back and better than ever! Historically when someone would click through an ad to the landing page, the search engine passed a referrer ID for that action...