Google AdWords Modified Broad Match Keyword Tool

Google AdWords has just released the Modified Broad Match to the rest of the world. After a successful test in Canada and the UK, they decided to unleash this great new feature to all advertisers. However, implementing this would require a lot of time in Excel, so we put together a quick and dirty little tool to help you get started with modified broad match keywords today.

This simple modified broad match keyword generator will add a + sign in front of each “word” which comprise your keywords, or in front of those specific keywords you indicate. You can then add these new keywords to your campaigns using the adwords editor, the Acquisio Editor or the standard Google AdWords interface. Enjoy, and don’t hesitate to tell us if we can make any useful changes to the tool. We’re listening 🙂



Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!) He’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world he is still has a soft spot for one of his first loves, cognitive science and still taps into what he learned while completing his PhD at Université de Montréal. If you’re looking for him on the weekends, he’s most likely gone fishing.

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