While slurping hot chocolate (Montreal is frikkin’ cold!) this past week, I’ve been trying to write an epic post on how searcher intent is all too often ironically ignored in the search marketing world. I wanted to write big, elegantly...
Tag - Keywords
Naoise OsborneKeyword Click-Through-Rates (CTR’s)
One thought I wasn’t able to put in the last post about missing and misleading click data, was about keyword click-through-rates. Do keywords really have click-through-rates? Objectively they do because the engines report them. But does that...
aroubtsovKeyword Lawsuit Dropped
Another lawsuit aimed and preventing the use of trademarked keywords was dropped this week. This time it was American Airlines who had filed a lawsuit against Google for allowing other to use their name to trigger the display of competitive ads...
Match-Type Rock Scissors Paper
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== In several earlier posts in this series I’ve discussed the how’s and...
Blog Newsletter
The Missing Match-Type
While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...
It’s An Ad-Group Not A Keyword Group
How many keywords should you place in one ad-group? It’s an age-old question for paid search marketers.Traditionally ad-groups have been considered organizing baskets for keywords. All the variations on a particular keyword, and/or all the...
Tuning Match Type Keyword Traps
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The first and second posts of this series introduced and expanded on the concept of...
The Match Type Keyword Trap
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The previous post introduced the idea of building a Match Type Keyword Trap. This...
The Perfect Match Type
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== Match Type is the PPC option which has perhaps the highest impact, is the least...