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The Google Display Network is making a HUGE comeback and Advertisers are migrating back to that platform. In fact, Google’s Display Network Revenue increased by 28% and CPC’s increase by 5% from last year. However, spending these ad dollars...
When we sit down and draft a new PPC Strategy, the thought of Multivariate Text Ad Testing during the launch phase is probably not on the radar. The typical “rule of thumb” would be to wait a few months to gather some results and then...
Working the booth… Trade shows, like Ad:Tech New York 2011 which takes place this week, are excellent venues to meet face to face with other industry professionals. But the main reason to attend a conferences is to meet potential new clients...
In this series on advanced PPC optimization techniques for adCenter, we’ve already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching. Today...
Wanted to share with everyone an excellent video put together by Meditative, one of the largest integrated digital marketing companies in North America. The video, called “From Ad Men to Math Men” shows how the industry has evolved over...
In his latest Search Engine Watch instalment entitled Integrating SEO & PPC: 3 Areas to Explore, Adam Audette brilliantly discusses some of the dynamics that take place in the minds of searchers when confronted with the option of clicking on a...
Last week, Acquisio’s EMEA Manager Ted Paul-Cavallier gave a brief presentation at a Figaro Digital UK seminar talking about how to leverage your search data to make better decisions about display…and it was caught on tape! If...
Experienced PPC Marketers are classically trained to organize keywords based on relevancy across all Adgroups and Campaigns. It’s become one of those obvious best practices that should be applied to every account, regardless of industry type...
For all who attended our display retargeting webinar this afternoon, sales materials are ready for your team to go out and start selling display to your clients. Just ask your sales rep or account manager for a copy of the deck.
Yesterday, Google announced the roll out of their new +1 button to both organic and paid search results. Whether you want it or not, these new ad annotations are going to appear on your ads when someone has +1’ed. In my April Search Engine...
A few weeks ago, Google clarified one of the many mysteries of the role landing pages play in the calculation of quality score, with the announcement that site quality policy violations would now be reported via a new message in the status column in...
I’ve been at SMX Advanced in London for the last few days, in part talking about quality score. The one recurring question I heard was about the best way to scale a new account in a way that would maximize quality score. The worst way to do...
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