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Text ad writing and testing is simple to understand, relatively easy to execute, yet full of many subtleties that influence success. If you want proof, just look at last weeks Text Ad Optimization Q&A series. Our experts share a wide range of...
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we had a different question and the...
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
We’re celebrating the release of Text Ad Zoom with an in-depth look at how you can optimize your text ads. In case you missed it last week, check out The Ultimate List of PPC Ad Testing Resources. It’s a huge collection of articles...
Steve Baker at epiphany put up a very interesting post this week, in which he analyzed some quality score data to try and answer three questions: How high is a high click through rate? What is a decent click through rate for a given position? How do...
Welcome to week two of my mea culpa tour. Last week I revealed an error from an earlier post on how quality score takes search queries into account. Today I’ll talk about some new facts regarding the most popular post I’ve ever written...
Searchers never see your keywords, match types or bids. They do see their own search query and your text ad. Your text ad is the first opportunity you have to attract a potential customers. Not surprisingly, your ability to write effective text ads...
It was exactly two years ago today that I posted the first bit of what I thought was going to be a quick series of posts to dispense with this issue of quality score once and for all. The idea seemed reasonable enough (they all do when they pop into...
I was wrong. A couple of times. The subject was ‘how quality score works’. And in both cases I wrote long detailed posts on this very blog, and I have come to learn that these particular posts were not accurate. My revised...
In the first blog post of this year, I talked about some of the challenges paid search managers face in terms of managing tests in their accounts. The issues, as that post discussed at length, include: There are a lot of interacting variables –...
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