Want to know one of the best secrets for improving the results of PPC marketing? It’s to test ad copy. Not just one time, either. PPC jockeys who run multi-million dollar campaigns will test dozens, even hundreds of different versions of ad copy...
If you run local PPC advertising campaigns for small businesses, it can be easy to think your primary job is to manage the setup, settings, and performance details of each PPC campaign – the bids, the ads, the landing pages, etc. But that’s not what...
Not enough time to market your business? You’re not alone. Most small businesses don’t have a lot of time to do their marketing. Especially if they’re one-person businesses or solo professionals. Many small businesses don’t have a lot of money to...
If you were to launch a brand new PPC campaign tomorrow, how would you go about it? If you didn’t have access to a tool that could create and launch a new campaign in one day, would you instead… Do some quick PPC keyword research to develop a top...
PPC is in flux. That’s been true for a while, and it’s not going to change anytime soon. But while machine learning is completely remaking the industry (and will remake it even more in coming years), some aspects of PPC have stayed the same. To show...
Google Ads changes fast. That’s always been the case, but the platform now has so many networks and products and features that keeping up with all of them can seem daunting. So we’ve gathered up the highlights for you. These are the most impactful...
It might seem like there are still a few whisps of summer left, but Black Friday is coming up fast. What you do now and in the next few weeks could make the difference in your Q4 return on ad spend, and in your return on ad spend for the entire year...
Google search ads are a proven way to build awareness and drive traffic to a website. Local businesses know this. 63.7 percent of them say paid search is either “very important” or “somewhat important” to their businesses. But paid search – and...
Ready for a big change in September? We hope you are. Because on September 1st, Facebook will shift most of the campaigns on its advertising platform over to Campaign Budget Optimization. This change is not coming to us without ample notice...
Display advertising is changing. New display advertising statistics from SEMRush, eMarketer, and other sources shows that how ads are bought, the technologies used to deliver them, and how consumers feel about display ads are all in flux. We think...
Time. It’s arguably the most valuable resource we have. It’s especially valuable to marketers, who usually have limited budgets, limited resources, and increasing demands for performance. When you’re under pressure like that, anything you can do to...
Sometimes it’s good to be negative. Thoroughly negative. You might not want to be negative when you’re out with friends, but when you’re managing the keywords for your PPC accounts, being negative can be a very good thing. Used correctly, negative...