What’s the social media content format of the future? Many people – including Mark Zuckerberg – say it’s Stories. In the last quarterly call, Zuckerberg said Stories may well replace the newsfeed. If you’ve been holding back from trying Stories...
Facebook is an essential social media platform for almost every marketer. It’s often a core part of their work, whether they’re in B2B or B2C, at a global enterprise or working for a mom and pop shop. But now that organic reach has fallen to low...
Sitelinks may not get as much attention as other search engine optimization topics, but they’re absolutely worth learning about. So we’ve put together an easy, five-question quiz that will both challenge and teach. Read it through, and you’ll be a...
Tick, tock. The number of days before the holidays is dwindling, and many consumers have already started their holiday shopping. Is your Google Shopping account ready? If you’re not sure, have no fear. We’ve got five Google Shopping best practices...
First place. It’s the best place to be, right? It’s the blue ribbon prize, the top of the heap. All those perceptions about first place might be fine if you’re competing in a race or a bake off, but pay per click advertising is not that type of...
Have you ever wondered “Does paid search help organic search”? A lot of people who use Google Ads are curious about this. Some suspect that Google gives favors to its advertisers. But that’s not how it works. Simply giving money to Google Ads is not...