Google search ads are a proven way to build awareness and drive traffic to a website. Local businesses know this. 63.7 percent of them say paid search is either “very important” or “somewhat important” to their businesses. But paid search – and...
Tag - click-to-call
Pam Neely
A Crash Course in Call Tracking for PPC Marketers
Editor’s Note: This post was updated on September 4, 2019 for comprehensiveness and accuracy. Tracking is the best thing – and sometimes the hardest thing – about marketing. If you can get the tracking for your marketing to work, you’ll know...