We’ve written about the AdWords impression share metrics often in the past on this blog. So rather than re-hashing or re-writing, we’ll suggest you go read our Impression Share Series to extend and amplify the comments made in the fifth...
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Acquisio AdminThe Secret Truth Series #4 – Campaign Reports
Of the 21 Secret Truths in the book, #4 was in some ways the most difficult to write. It’s one of the most abstract ideas in the book, perhaps the least intuitive, and it really needed at least a couple of full-blown examples. All of which...
The Secret Truth Series #3 – They’re Called Ad Groups
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here. Paid seach campaigns are organized into campaigns and...
The Secret Truth Series #2 – Why Keywords Are Over-Rated
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here.Keywords are over-rated.One of the underlying themes of High...
Blog Newsletter
Getting Ads on Top in AdWords
Why do some AdWords ads appear on top of the organic listing and not in the right-hand column? So Google can make more money, of course. How do you get your ads to appear on ‘top’? There is no guaranteed path, but here are the relevant...
The Secret Truth Series: #1 – They Want Answers
The first truth from our new ’21 Secret Truths of High-Resolution PPC’ was leaked, on this very blog, in our New Years Day post. That post, entitled ‘They’re Searching For Answers’ introduced the idea that every search...
The Origin of High-Resolution PPC
21 Secret Truths of High-Resolution PPC is our soon-to-be released ebook that shares what we think are the guiding principles for efficient and effective paid search management. The idea for ‘High-Resolution PPC’ was hatched two or three...
Shakedown on Quality Score Street
In advance of our new ebook, and some other projects just behind it, I built a new website focused on High-Resolution PPC. To support that site, I created a new AdWords account and added two small ad groups with a total of 9 keywords and two text...
Coming Soon: The 21 Secret Truths of High-Resolution PPC
For much of last year, regular readers of this blog know that we’ve talked about the idea of ‘High-Resolution PPC’. High-Resolution PPC is about clarity. It’s about removing the confusion surrounding how things work, which...
They’re Searching For Answers
Every time someone executes a search, they’re asking a question. They search because they want to learn about something. Or find out where something is. Or discover who has it or knows about it. They may just be curious. Or the question may...
Beyond Google Adwords: 9 Alternative Ad Networks
Google AdWords and Microsoft adCenter form what’s known as the Tier-One auction-based, PPC networks — with Adwords dominating. Below these are the Tier-Two networks. These are smaller, often niche-based ad networks that combine keyword or...
New Acquisio T-Shirts – Get Yours While They’re Hot!
Hot off the press – literally, these shots are from the t-shirt production company Carbon60 Design – are the new Acquisio tees. The theme for this year is “I REPORT TO NO ONE”. If you plan to attend any of the SES or SMX...