Author - Acquisio Admin

Living with Low Quality Score

At the quality score session at SMX Advanced London yesterday, a question was asked about what to do with low quality score keywords. It was framed as a query of when you should turn off keywords because they were below a certain quality score level...

Bad (PPC) Romance

Please don’t think any less of me for titling my post after a Lady Gaga song. But when I hear her sing about bad romance, I don’t think about her and Sir Gaga’s relationship (Ew!). I think about that of advertisers and AdWords...

Keywords- Who Gets the Glory?

As we watched the Canadiens score in last week’s hockey game, my brother screamed “nice shot!” while I thought to myself- “that was an awesome pass!“ And that got me thinking about Google’s announcement of AdWords...