At the quality score session at SMX Advanced London yesterday, a question was asked about what to do with low quality score keywords. It was framed as a query of when you should turn off keywords because they were below a certain quality score level...
Author - Acquisio Admin
Bad (PPC) Romance
Please don’t think any less of me for titling my post after a Lady Gaga song. But when I hear her sing about bad romance, I don’t think about her and Sir Gaga’s relationship (Ew!). I think about that of advertisers and AdWords...
Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Bidding is the magic elixer of paid search. It’s the solution to any problem, the driver of all success and the cause of all failure. Once you have the right keywords, bidding is the main activity of paid search management. It’s critical...
3D PPC Landing Pages
How do you make your PPC landing pages jump off the screen? a. By giving your visitors cheesy 3D glasses? Everyone looks sexy in those. b. By designing with animated Gifs, CSS sprites, and excessive Flash? c. By optimizing your landing pages with...
Blog Newsletter
Vote For Us, Like Us, GIMME GIMME GIMME
It’s clear this whole social media thing is gonna get tiring real fast. But before it does, please go vote for The ClickEquations Blog in the PPC Blog category at Search & Social. Just click the image to your left. Scroll down to Best PPC...
Applying High-Resolution PPC To A Paid Search WorkFlow
The recent issue of SEM Journal published an article I wrote called ‘Shifting Paid Search to High Resolution‘. You can download a copy of the article here. This article described the process of High-Resolution PPC, which was developed as...
Secret Truth Series #13: The Average Lie
Numbers look like facts even when they’re not. To make the best possible PPC management decisions it’s important to know the difference between the numbers in your reports which represent something that has happened and those that are...
Secret Truth Series #12: Quality Score Friend Or Foe?
The folks at Google are masters of the art of positioning. Nearly every element of their products – at last the core ones like AdWords and Gmail – and even moreso their public statement describing features and rule changes – make...
Keywords- Who Gets the Glory?
As we watched the Canadiens score in last week’s hockey game, my brother screamed “nice shot!” while I thought to myself- “that was an awesome pass!“ And that got me thinking about Google’s announcement of AdWords...
The Myth of Single Keyword Ad Groups
The idea of creating highly targeted ad groups, so that all of the attracted search queries are well aligned with the included text ad copy, is one we’ve written about often. One of the drivers is the fact that better alignment drives up click...
Secret Truth Series #11 – How AdWords Quality Score Impacts CPC
The Max CPC and quality score of a keyword determine its position, and position and quality score drive actual CPC. So exactly what effect does quality score have on cost? We first answered this question one year ago, in the now famous...