Last week’s announcement of AdWords Search Funnels is an imporant milestone, legitimizing and expanding the visibility, role, and in many cases capabilities of PPC revenue attribution. Reviewing the basic features and watching the introductory...
Author - Acquisio Admin
Secret Truth Series #10 – Bids and CPCs
The AdWords auction is not a purely economic auction. If it were the high bidder would always win. But in the AdWords auction the high bidder can wind up in 1st, 3rd, or 5th position – or even wind up out of the game with nothing. Imagine a...
Secret Truth Series #9 – What’s Your Ad Rank?
Another great misconception, or over-simplification, of paid search is the idea that you bid for position. This is a deeply held belief. It seems hard to shake even for those who know better. But as many people know, position is determined by both...
Secret Truth Series #8 – Don’t Overuse Broad Match
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities. But the difference between using match types and mastering match types is enormous. Match...
Blog Newsletter
Best Practices with Avinash Kaushik (Video)
A few weeks ago I sat down with Avinash to discuss the ideas behind the new Best Practices features in ClickEquations. In this 5 minute video Avinash shares his thoughts on the benefits of having your paid search software find risk and opportunity...
Search Geek
As all the navel gazing that occurs on this blog about quality score and match types suggests, it’s hard to deny that I’m a search geek. I’m not particularly proud of it, but it’s part of my job. Another element of my job is...
Introducing One-Click Segmentation in ClickEquations
Managing paid search accounts is in many ways an exercise in prioritization. There are endless opportunities to expand and refine your account, run reports and analyze data, or make changes and conduct tests. The only limits are hours in the day...
The Secret Truth Series #7 – Opt Out Of The Content Network
Google wants to make advertising easy. They describe AdWords in simple terms, they make setup quick and easy, and they provide simple reporting on the stuff that suggests progress. But the gun has no safety. AdWords makes it remarkably easy to do...
Need for Speed
No, no, I’m not referring to the 1997 computer game, though I know it surprises you that I played it. I’m referring to Google, who announced last November that speed will be added to the algorithm determining a site’s quality score...
The Ironic Case of Match Type
Sunday morning seems a good time to practice what we preach. Earlier today I was poking around in our own AdWords account, doing a little prep work for my Tuesday presentation on Quality Score. I created some new ClickEquations Analyst templates...
The Secret Truth Series #6 – Success Through Negative Brand Keywords
A few years ago when asked for the #1 tip to improve a campaign, I wrote that segregating brand keywords was the task that I thought nearly everyone should do, many haven’t done yet, and can offer huge benefits in any campaign. As covered in...
Introducing Best Practices in ClickEquations
Anyone who has managed a serious paid search campaign knows the work isn’t easy. Eighteen months ago in a series of posts on this blog, I discussed some of the reasons why that’s true, namely a lack of clarity surrounding the data...