As all the navel gazing that occurs on this blog about quality score and match types suggests, it’s hard to deny that I’m a search geek. I’m not particularly proud of it, but it’s part of my job. Another element of my job is...
Tag - SEM
Acquisio Admin2010: When the Searching Part of Finding Things Becomes Obsolete
Okay so it’s 2010 and I think I’m finally officially allowed to be pissed at the future. I don’t care so much about flying cars (I live in Montreal, the drivers here would make anybody fear the age of flying cars), but the...
Naoise OsborneThey’re Searching For Answers
Every time someone executes a search, they’re asking a question. They search because they want to learn about something. Or find out where something is. Or discover who has it or knows about it. They may just be curious. Or the question may...
Top 3 Blog Post Series of 2009
As promised, we continued counting ballots, and now can announce the top 3 blog post series of 2009 from The ClickEquations Blog. Here they are: #1 – Impression Share Deep Dive (Parts I, II, and III) #2 – Thoughts on Revenue Allocation...
aroubtsovBlog Newsletter
2009: The Year AdWords Attacked Organic Search
Pundits are already calling 2009 “The Great Recession”. Search marketing has been more recession resistant than other industries, but advertising overall has taken a hit. It’s no surprise, then, that when you look back at the year...
The Top 9 Blog Posts of 2009
The distinguished accounting firm of Anderson Cooper & Woods have finally tallied the ballots and we have our results. The official top 9 best loved posts from the ClickEquations blog for 2009: The Economics of Quality Score Living In The Past:...
The Evolving Google Results Page & How It May Affect Our Perception of Search
This month those of us who work in the search industry, and I suspect more than a few investors, were passing around a cookie string that altered the way Google’s results pages were displayed: As ugly as it may be to some traditionalists, the...
Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet
A Rant, by Naoise Osborne I have a friend who runs a website for a product that hasn’t been invented yet. Seriously. He’s a smart guy who’s half domainer and half lazy SEO (god blesss’im), and a while back he decided that...
Forward and Backward; Musings on Librarianship and the Future of Search
Naoise’s Note: This is a guest post by Cathy Camper, a librarian for the Multnomah County Library, in Portland, OR. Cathy’s work has appeared in places such as Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Lambda Book...
The Old, Ignorant Politician’s Guide to Search Marketing for Your Election Campaign
Most politicians are old; it’s basically a job requirement. It makes sense. The accruement of knowledge takes time and learning what to do with it takes practice. Not many politicians would be classed as outright “ignorant”, but...
Bad Decision, Engine: The Problems with Marketing Search (and why Bing needs the tech vote to survive)
There was a time when I was a Linux fanboy – dual booting with LILO to a plethora of software options in Windowz, and a plethora of … ummm, different ways to maintain my computer, in Linux. By virtue of my attempts (failed later in life...
A Conversation with a Non-Search-Marketer
In researching (ha, if you can call it that, and I juuuuust did) my latest post, The Problems with Marketing Search, I had a conversation with an old friend of mine who happens to match up pretty well with the profile I consider important to...