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Google Will Search Plus Your World

February 28, 2012 By Leave a Comment

Search Plus Your World

With search and social seemingly getting more and more tangled up in Google and Bing’s algorithms, search engine optimisers cannot ignore social media. You have to accept if you want to keep up.

For instance, Bing incorporates Facebook data into its search results. And now Google has taken a giant (and some might say taken a risky) step with the introduction of Search Plus Your World (SPYW).

What is SPYW? In a nutshell, if you are signed into your Google account, your search results will be stirred up to include content such as links, images and videos that have been shared by friends in your Google + social network. If this is new to you, you can read more on the official Google blog.

In this post, I want to talk about how this new feature will affect your search engine results……

Filed Under: SEO, Social Media, Trends in Search Tagged With: , ,

Acquisio Presentation at TFM&A 2012

February 24, 2012 By Leave a Comment

 

TMF&A

TFM&A is a superb event for the advertising and marketing industry in the UK and we at Acquisio are very happy to be involved. We look forward to you coming to visit us on stand D26 as we plan to catch up with friends old and new during the 2 day event. Acquisio is growing quickly in Europe and we will have some news and opportunities to share with you, as well as showing you the capabilities of our performance media platform and answering any questions you might have about our technology and service.

TFM&A also provides a vast range of seminars where attendees can find out about the latest trends, technologies and expertise that are powering the success of this vital industry. With keynotes from companies such as Yahoo!, SAP and Microsoft, as well as sessions from the likes of Guava and the DMA, there will be lots of valuable information shared.

I do hope that you will also be able to join me in the Search Marketing Theatre on 29th February at 3pm where I will be delving into the history of agencies and the new era of performance marketing. Taking it from the emergence of print, through advertising’s humble beginnings in the 1800′s, then on to today’s social media universe and how algorithms and data are shaping our future,  we will also be looking at the vital aspects of agency success in the world of tomorrow.

Please do contact me if you would like to arrange an appointment, or come to see us on stand D26.

Filed Under: Europe, Trends in Search Tagged With: , ,

Text Ad Strategies to Complement Google’s Enhanced Ad Sitelinks

February 23, 2012 By 4 Comments

Ad Sitelinks are a great way to increase overall exposure and gain “real estate” in the sponsored listing sections. Now, Google is taking it even further with their newly released Enhanced Ad Sitelinks which in essence uses existing Text Ads in the campaign that are highly relevant to the Sitelinks and publishes full ads below the main text ad.

We all know that relevancy is a good thing regardless of this enhanced sitelinks feature, but it also opens the door for a different perspective on traditional Text Ad Testing practices and procedures. Let’s discuss….

Filed Under: AdWords Tips, PPC Marketing Tagged With: ,

Process or Results?

February 22, 2012 By Leave a Comment

Credit: Chalkie_CC

There’s a misconception in SEM: that the way to succeed is to focus on performance. This column is intended to make it clear that while the medium is all about measurability, accountability, and performance at the end of the day, you don’t achieve those things just by obsessing about them. Caring about performance may be a necessary condition for achieving it, but as any concert pianist knows, it’s far from sufficient.

The formula boils down as follows.

1. Performance Super Powers

Most of us who do PPC think of it as a performance medium, and indeed pride ourselves for our “chops.” When Seth Godin challenges us to be able to answer the question “what’s your superpower” at a cocktail party, you aren’t allowed to trot out some soft management skills related to a very broad industry that you happen to work in. You need to answer something like:…

Filed Under: PPC Marketing Tagged With: , , ,

Acquisio User Summit 2012

February 21, 2012 By Leave a Comment

So what does poutine, smoked meat, the best bagels, the Montreal International Jazz Festival and Acquisio have in common? Well, they all call Montreal home.

And in this episode, I want to talk about all these things, and how this summer, Acquisio will be holding the first ever Acquisio User Summit this summer (June 28-29) right in the middle of the Montreal Jazz Festival. We’ll be bringing in speakers from all over the industry and they’ll be two tracks:

  • a business track for executives & managers looking to increase the efficiency and profitability of their agency
  • a practioner track to help Acquisio users get the most out of the platform

We’ll also be planning a number of other events to show off the best the city has to offer. Of course, spaces are limited, so you should register now to get in on our group hotel rate — because booking a room during the Jazz Fest can be next to impossible.

 

Filed Under: Video Blog Tagged With: , , , ,

Reach, Social Reach, Frequency and Connections in Facebook Advertising

February 15, 2012 By Leave a Comment

If you’ve been sitting on the sidelines trying to decide if Facebook advertising is right for your business, there’s no time like the present to jump in and give it a try. As with any performance based advertising campaign, you won’t know unless you test it, then measure and optimize accordingly.

Before you get started, there are a few campaign performance terms you’ll need to be familiar with. If you have experience with display advertising, you’ll recognize a couple, but others are specific to Facebook ads….

Filed Under: Marketing for Beginners, Social Media Tagged With: , ,

How & Why to Use Pinterest in Your Marketing

February 14, 2012 By 3 Comments

A Pin-Up (Business) Model

So if you work in digital marketing (which you probably do if you’re reading this blog) and you don’t live under a rock, you’ve probably heard some noise around the latest social media darling Pinterest. I like to think of it as Tumblr for adults (much fewer hipsters and boobie pics), but that’s probably a cynical over-simplification considering that Pinterest:

Of course, growth doesn’t always entail being usefulness. So what exactly is the real marketing value of Pinterest?…

Filed Under: Social Media Tagged With: , , ,

SEO Supercharging Your Inbound Marketing Campaigns

February 9, 2012 By Leave a Comment

Magnetic Marketing

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using ”outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound side of things.

Well, what about planning a comprehensive and self-contained “inbound marketing” campaign from the get-go? In this post, we’re going to look at how to do just that, as well as how to infuse it with SEO every step of the way….

Filed Under: Marketing for Beginners, SEO, Social Media Tagged With: , , , , , , , , , , ,

Learn How to Get More Money out of Google Grants

February 8, 2012 By Leave a Comment

If you are asking yourself “what is a Google Grant?”, then your eyes are going to light up and your going to find a family member or friend and tell them about it. Basically, Google provides eligible 501(c)(3) organizations with an initial $10,000/month to serve ads on Google.com only. (Google currently serves more than 6,000+ Non Profits to date). Now, with that said, Google does have some pretty intense requirements in order to get that free money.

Here’s the first round of requirements:

  • Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service
  • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
  • Google for Nonprofits is open only to organizations based in the United States
  • Website cannot display revenue generating ads, such as Google AdSense or affiliate advertising links

Who is not eligible for a Google Grant:…

Filed Under: AdWords Tips, PPC Marketing Tagged With: , , , , , , ,

Bid Management: You Make the Rules

February 7, 2012 By Leave a Comment

Dear Diary...

If you manage online campaigns, you’re probably overwhelmed by the daily manual labor required to manage campaigns properly. Campaign managers often spend over one third of their time on tedious tasks such as bid management or keyword performance monitoring.

Lucky you!

Many tools are now available on the market that can help you automatically change the main parameters of your campaigns (keywords, bids, ad texts, positions or even landing pages) according to precise rules (that you set according to your goals and objectives). This frees up some of your time which will be better spent on developing improved strategy, text ads, and landing pages.

Adwords has developed their Automated Rules, and the main vendors in Campaign Management (Acquisio, Marin, etc.) propose some very interesting PPC Automation Tools. The goal of this post is not to analyse or compare these solutions (that could be the subject of another article), but to see how to make the most of them….

Filed Under: PPC Marketing Tagged With: , , , , , , , , , , , ,
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