Search results pages are getting more crowded all the time. Usually that means more competition. But sometimes, it means more opportunity. Featured snippets are one such opportunity. Often called “rich answers,” these blocks of content started...
Tag - Voice Search
Pam Neely
5 Ways To Optimize Your Site For Voice Search
We’ve been hearing more and more about voice search recently. And while it is a very big deal, and it is already changing search, you do still have time to prepare for it. Some of the predictions for how rapidly voice search will be adopted have...
A Marketer’s Guide to the Echo Auto
While Alexa has become a hit in homes around the world, Amazon is just getting started with voice-driven technology. Back in September, they announced Amazon Echo Auto, an Alexa-powered voice activated product for your car. It offers the...
Cassy Trussell
Spotlight on the Future of AI and Intelligent Search with Microsoft
Last week the biggest show in search marketing opened with a keynote speech from Shelby Reed, the Regional Vice President Sales for Bing Ads. The talk focused on marketing intelligence and AI, illuminating the audience with emerging technological...
Chandal Nolasco Da SilvaBlog Newsletter
What the Future Holds for Voice Search in 2018
Voice search has been on every marketer’s radar for the last few years. One of the overarching themes that emerged from last year’s Digital Predictions was the hope that 2017 would be ‘the year of voice search’. Marketers were eager to see how...