Does your business value phone calls more than website clicks? Wouldn’t it be great to help encourage those searching for local businesses like yours to call you, rather than click to a website you may be less than proud of. In that case, call-only ads are made for you.
Call-only ads from AdWords have been around since the end of February, 2015, but now, with Acquisio, you can pull in your call-only ad data and view it alongside your other campaign information from different publishers, devices, platforms and more.
Acquisio is an all-in-one campaign management system. With the ability to incorporate call-only data, this now means local businesses can benefit from Acquisio more than ever.
What are Call-Only Ads?
Call-only ads give you the ability to display your business phone number in your ad’s headline to make it easier for users to contact you on mobile devices. If your mobile number is front and center, you cn imagine how much easier it will be for people to click the ad and call. They don’t even have to pick up the phone and dial; the phone is already in their hand and the number already programmed.
Why wouldn’t you want to be one click away from speaking to your customers?
image from AdWords
Of course, call-only ads appear only on mobile devices and require a verification process.
How does a call-only ad work?
For a call-only ad, you specify your business name and phone number along with ad descriptions and a URL link to your website. Below, you will find all the information required for a call-only ad:
Call-Only Ads in Acquisio
Acquisio offers the ability to view your call-only campaigns in the Workbench and Report Center for you to analyze your campaign performance and report on it. All you have to do is import your call-only information to Acquisio!
A new column has been added in our platform for you to view the phone number beside your call-only ad.
Here’s a look at what a call-only ad would look like in the Acquisio Workbench:
At this point you will still need to create these ads directly at AdWords.
From our experience, call-only ads have much higher click through rates, which means you can expect more interactions with your ads and, if those calls go well, more business!
So if you haven’t already strated using call-only ads, get started! Once you’re set up you’re ready to start analyzing and reporting on those ads with the Acquisio platform.