This post comes courtesy of Ryan Gould, VP of Strategy & Marketing Services Elevation Marketing In July 2018, Google announced the rollout of Responsive Search Ads (RSAs), a brand new ad format that can display up to three 30 character headlines...
Earlier this month, Acquisio’s Co-founder Marc Poirier and I, Brad Geddes of Adalysis, got together for a fascinating discussion on the impact of artificial intelligence on paid search, the framework campaign managers need to leverage AI, and what...
This post is part of our 3-part Hero Conf London 2018 series, where we’re sharing session insights exclusive to attendees only – until now! Check out part 1 and stay tuned for part 3 to come! What are you currently doing to outperform your...
This post is part of our 3-part HeroConf London 2018 series, where we’re sharing session insights exclusive to attendees only – until now! This post covers an expert session about perfecting ad extensions. Stay tuned for part 2 and 3 to come...
Sitelinks may not get as much attention as other search engine optimization topics, but they’re absolutely worth learning about. So we’ve put together an easy, five-question quiz that will both challenge and teach. Read it through, and you’ll be a...
First place. It’s the best place to be, right? It’s the blue ribbon prize, the top of the heap. All those perceptions about first place might be fine if you’re competing in a race or a bake off, but pay per click advertising is not that type of...
We’ve gone to some amazing tradeshows in our day, and this year is no exception! The Acquisio team will be traveling the world this month, stopping at some of the hottest shows of the season, from NYC to Croatia. We’re looking forward to attending...
On Thursday, September 27, 2018 we got together with Hanapin Marketing for another great webinar collaboration! In case you missed it, you can get a copy of the recording here and check out #thinkppc on Twitter for all the live insights. The style...
The customer journey is full of different brand touch-points. The call-to-action or CTA is a consistent element that bridges the gap between these touch-points. CTAs are not only a logistical UX device, but also an opportunity to persuade and build...
When it comes to SEM, or any form of paid marketing, the only way to generate new customers and positive ROI is to spend money in the first place. The question is, just how much should you be spending? Indeed, much (if not most) of your marketing...
Did you know that understanding the intent behind a keyword is more important than uncovering those with the highest amount of volume? It all comes down to what the user is searching for. One user may be looking for the answer to a question, while...
What would your SEM sales team be capable of doing if they had a crystal ball? Rather than talking to customers about what past clients have achieved, they would be able to predict the results of any new prospect’s campaign on the spot. What impact...