According to at least one study, keywords relating to university degrees have the 8th highest CPC with a top CPC of over $40. With that in mind, I started poking around the landing pages for higher education and realized that there are some serious...
Tag - Landing Pages
4 Key Elements of a Successful Landing Page
Did you know that one of the factors to determine Google’s quality score in Adwords is the landing page experience? The landing page can also impact your Ad rank and advertising costs. According to the Google, landing page experience refers to how...
7 Steps to Better Landing Page Engagement
As the saying goes, you shouldn’t judge a book by its cover. Unfortunately, in the world of digital marketing, too many people judge a website, product, or service by its landing page, giving your business only a brief chance to make a lasting first...
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Are Sitelinks Morphing into Tiny Landing Pages for Searchers?
The first thing that comes to mind when I see Google’s example of the latest enhanced Sitelinks, it reminds me of typical Landing Page Optimization techniques. I know this is a stretch, but all of this customization being allowed for...
Dual Landing Pages with AdWords Enhanced Campaigns
Before AdWords introduced the Enhanced Campaign (EC), the typical practice was to have separate mobile and desktop campaigns. Ads in a desktop campaign would have destination URLs for landing pages optimized for desktops. Ads in a mobile...
Google Breaks Down Quality Score – Opportunity for Automation and Alerts?
I just finished reading another excellent blog post by Andrew Goodman from Page Zero Media Imagine my surprise when I discovered that apparently, a few days ago Google, announced they will implement a new way to report on Quality Score by breaking...
Changes To Landing Page Quality Score & Site Policy
A few weeks ago, Google clarified one of the many mysteries of the role landing pages play in the calculation of quality score, with the announcement that site quality policy violations would now be reported via a new message in the status column in...
Secret Truth Series #19 – The Dark Alley of Landing Page Quality Score
One of the ways I sometimes describe quality score is as a bozo filter. It’s a mechanism that enables Google to discourage and prevent bad advertisers. There are two kinds of bad advertisers; unintentionally bad advertisers and intentionally...
3D PPC Landing Pages
How do you make your PPC landing pages jump off the screen? a. By giving your visitors cheesy 3D glasses? Everyone looks sexy in those. b. By designing with animated Gifs, CSS sprites, and excessive Flash? c. By optimizing your landing pages with...
Multi-Variate Landing Page Testing for Beginners
That title is a trick, I’m mostly a beginner myself when it comes to multivariate – it was basically beyond my reach before Google decided to eviscerate the proletariat and release Google Website Optimizer tool (GWO) – killing...