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The State of PPC Automation – Fall 2019 Edition
The kids will be back in school soon, but learning doesn’t stop at graduation! In the world of paid search, evolving technologies and strategies means the landscape changes every few months. Well, class is officially in session, join our webinar on the state of PPC automation in Fall 2019! Join digital marketing veterans Lee Goldberg
Acquisio Machine Learning Performance Report
Our latest tell-all, data-packed report demonstrates the power of Acquisio’s machine learning suite of algorithms, now known as Acquisio Turing™. Machine learning and artificial intelligence innovations have already redefined marketing and advertising as we know it, allowing marketers to solve increasingly complex problems faster than ever before. The machine learning algorithms at Acquisio, including bid
Lessons from Award-Winning Paid Search Campaigns
Real talk: nowadays tweaking keywords and ads to optimize for clicks and conversions is only the starting point for a successful SEM strategy. To keep winning you need to go beyond simple optimization. This webinar will uncover what leading marketing teams are doing to gain an edge on their competition so that you can too.
Turn B2B Lead Scoring into Actionable Data + More Fresh Ideas
On demand webinar presented by Hanapin. News flash: a lead is not a lead. That’s right. In the B2B marketing space, it’s not about just having a ton of leads in your funnel – it’s about having qualified leads. Have you found yourself trying just about everything to gain more qualified leads? We’re here to
In the first three months using Acquisio, Mittcom drastically reduced their CPCs by 55% and CPA by 40%, while increasing conversions by 103%.
Envoke is an all-in-one marketing automation tool that delivers high-quality leads to business sales teams. With Acquisio, Envoke solved their problem of precise budget attainment and pacing.
Philly Search Engine Marketing
Agencies don’t stay with tools for almost a decade and counting unless they get really great results using them. Learn how Philly Search Marketing have tackled former challenges and consistently achieved outstanding performance results for their clients using Acquisio.
Ask the Pros Anything About AI and Machine Learning
On demand webinar presented by Hanapin. Anyone else tired of hearing the same ol’ things about AI and machine learning? “Robots are taking over the world!” “Is AI going to replace our jobs as digital marketers?” “The world is ending because of AI!” Ok, maybe that last one you haven’t heard so much. But really,
Leveraging and Auditing AI for Better Search Advertising in Your Industry
Here’s What You’ll Learn: Acquisio and Adalysis will go head to head to discuss the impact of machine learning technology on paid search engine marketing at the industry level. You’ll walk away knowing: How AI is positively impacting search advertising in the automotive, financial, retail, medical and dental, and education industries Why some industries get
How to Allocate Your Budget Wisely in 2019
On demand webinar presented by Hanapin. When it comes to preparing PPC budgets, there are a zillion things to think about. Businesses are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into
The Agency Guide to Automated Bidding Essentials
Ready to Harness the Potential of Automated Bidding? Whether you’re starting out or a seasoned automated bidder, our strategic advice will be helpful What Automated Bidding is & When it’s Most Useful Distinguish between simple automation and machine learning automation. Understand when automated bidding is the most appropriate strategy and when to leave machine learning
5 Marketing Agency Horror Stories of Non-Compliance
From ad copy blunders, to wrongful testimonials and click fraud, marketing agencies have gotten themselves into some terrifying legal trouble by not complying with the law. Thing is, most marketing...
The Pros and Cons of PPC Bidding
On demand webinar presented by Hanapin. Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons
Digital Marketing and Paid Media Predictions 2018
Get your copy of The Marketer’s Field Guide to Machine Learning This eBook is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing.
Last Minute Holiday Ad Campaigns
Last Minute Holiday Ad Campaigns Leveraging New Google Shopping Features Already a critical component of the retail-marketer’s toolkit, Google Shopping is one of the only last-minute...
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