Published on May 07, 2020

Advertising to the Post-COVID Local Consumer

In this Localogy webinar, we reveal what marketers and local SMBs can expect from post-COVID consumer behavior. Plus, we provide concrete steps to take now in order to pivot their advertising strategy.

Scientists say it takes an average of 66 days to form a habit. So on the other side of COVID-19, marketers will be faced with a local consumer that will have developed a preference for digital purchasing for good.

Here’s what marketers and local SMBs can expect from post-COVID consumer behavior and preferences. Plus, we’ll provide concrete steps that they can take now to reach the post-COVID consumer as social distancing measures are slowly lifted.

Your presenters Richard Couture (CTO & Co-Founder, Acquisio) and Greg Nicolle (National Capability & Performance Manager, Yellow) share their exclusive insights on leveraging adtech and helping local SMBs reach their consumers respectively.

Here’s What You’ll Learn:

What consumer behavior & needs look like during and after COVID-19
Five things local SMBs can do today to pave their way to success when the economy bounces back. Don’t miss true COVID-19 success stories from local businesses

Your Webinar Hosts

Richard Couture

CTO, Acquisio

Before co-founding Acquisio back in 2003, Richard Couture was a Marketing Technology Solutions executive with more than a decade of experience engineering software solutions using data to solve pragmatic business needs in the Information Technology sector. Serving as Acquisio’s CTO today, Richard oversees Engineering, R&D and Data Science.

Greg Nicolle

National Capability & Performance Manager, Yellow

Delivering training, coaching & support to our sales and service teams to ensure we are always providing best practice advice & marketing solutions that ensure the best outcomes for our local SMB clients.