In this Digital Dealer webinar, we knuckle down for a Fourth of July 2020 “halftime huddle.” 🏈  We look back on the effects of COVID in H1 and what that means for your H2 advertising strategy.

Local Search Group CEO, Jim Flint, and Acquisio’s VP Optimization, Jason MacDonald have years of hands-on experience helping dealerships find success. And they’ll be laying out four changes for automotive marketers who want to maximize car sales in unpredictable times.

Here’s a teaser: there’s no one-size-fits-all playbook. But there are things you can do to set yourself up to detect emerging trends and adapt your advertising faster than your competition can.

Here’s What You’ll Learn:
  • How to use AI-powered bid optimization to capture emerging opportunities in a shifting market.
  • The latest developments in Dynamic Campaign technologies
  • The value of video advertising for dealerships.
  • How to optimize for in-store visits in a post-COVID world

Your Webinar Hosts

Jason MacDonald

VP Optimization and R&D, Acquisio

Jason has over fifteen years of experience in product design and development and is known for his ability to find practical technical solutions for real-world business challenges. Helming the continued development of Acquisio Turing’s data-driven machine learning algorithms, Jason is the go-to for automotive agencies seeking solutions to complex digital advertising optimization issues.

Jim Flint

CEO & Founder, Local Search Group

Jim Flint grows businesses–his, yours, and almost anything else he seems to touch. Jim’s digital marketing agency, Local Search Group, and Traditional Marketing Agency, True Blue Media hold or have held positions as one of Inc. Magazine’s top advertising and marketing firms in Texas and the United States.

Prior to founding the companies, Flint developed sales plans, financial plans, and marketing strategies for companies, including Nike, Toyota, and multi-franchise dealer groups. As a twenty-year industry veteran, Jim is widely recognized as a thought leader in digital sales operations, marketing, and advertising.

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