In this Digital Dealer webinar, we knuckle down for a Fourth of July 2020 “halftime huddle.” 🏈 We look back on the effects of COVID in H1 and what that means for your H2 advertising strategy.
Local Search Group CEO, Jim Flint, and Acquisio’s VP Optimization, Jason MacDonald have years of hands-on experience helping dealerships find success. And they’ll be laying out four changes for automotive marketers who want to maximize car sales in unpredictable times.
Here’s a teaser: there’s no one-size-fits-all playbook. But there are things you can do to set yourself up to detect emerging trends and adapt your advertising faster than your competition can.
Here’s What You’ll Learn:
- How to use AI-powered bid optimization to capture emerging opportunities in a shifting market.
- The latest developments in Dynamic Campaign technologies
- The value of video advertising for dealerships.
- How to optimize for in-store visits in a post-COVID world