Scientists say it takes an average of 66 days to form a habit. So on the other side of COVID-19, marketers will be faced with a local consumer that will have developed a preference for digital purchasing for good. Here’s what marketers and local SMBs can expect from post-COVID consumer behavior and preferences. Plus, we’ll […]
Read More…
In this Digital Dealer webinar, we knuckle down for a Fourth of July 2020 “halftime huddle.” 🏈 We look back on the effects of COVID in H1 and what that means for your H2 advertising strategy. Local Search Group CEO, Jim Flint, and Acquisio’s VP Optimization, Jason MacDonald have years of hands-on experience helping dealerships find […]
Read More…
Programmatic advertising has been around for a few years now, however adoption has been slow by managers and businesses. There continues to be a disconnect on how programmatic works, the best approach to choosing your tech, and how to explain why you should be expanding in the channel to your leadership team. This webinar will […]
Read More…
The kids will be back in school soon, but learning doesn’t stop at graduation! In the world of paid search, evolving technologies and strategies means the landscape changes every few months. Well, class is officially in session, join our webinar on the state of PPC automation in Fall 2019! Join digital marketing veterans Lee Goldberg […]
Read More…
Real talk: nowadays tweaking keywords and ads to optimize for clicks and conversions is only the starting point for a successful SEM strategy. To keep winning you need to go beyond simple optimization. This webinar will uncover what leading marketing teams are doing to gain an edge on their competition so that you can too. […]
Read More…
On demand webinar presented by Hanapin. News flash: a lead is not a lead. That’s right. In the B2B marketing space, it’s not about just having a ton of leads in your funnel – it’s about having qualified leads. Have you found yourself trying just about everything to gain more qualified leads? We’re here to […]
Read More…
On demand webinar presented by Hanapin. Anyone else tired of hearing the same ol’ things about AI and machine learning? “Robots are taking over the world!” “Is AI going to replace our jobs as digital marketers?” “The world is ending because of AI!” Ok, maybe that last one you haven’t heard so much. But really, […]
Read More…
On demand webinar presented by Hanapin. When it comes to preparing PPC budgets, there are a zillion things to think about. Businesses are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into […]
Read More…
On demand webinar presented by Hanapin. Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons […]
Read More…
Here’s What You’ll Learn: Acquisio and Adalysis will go head to head to discuss the impact of machine learning technology on paid search engine marketing at the industry level. You’ll walk away knowing: How AI is positively impacting search advertising in the automotive, financial, retail, medical and dental, and education industries Why some industries get […]
Read More…