Published on November 06, 2018

Leveraging and Auditing AI for Better Search Advertising in Your Industry

Machine learning is not one-size-fits-all for every industry. This webinar will reveal the impact artificial intelligence is having on paid search advertising, while giving campaign managers a framework to leverage and audit this technology.

Here’s What You’ll Learn:

Acquisio and Adalysis will go head to head to discuss the impact of machine learning technology on paid search engine marketing at the industry level. You’ll walk away knowing:

How AI is positively impacting search advertising in the automotive, financial, retail, medical and dental, and education industries
Why some industries get better campaign results using machine learning than others
How to use this analysis to your advantage when you’re selling, managing and reporting intelligent SEM campaigns
How to understand the data that comes out of intelligent SEM campaigns
How to get better paid search results when using machine learning technology

Your Webinar Hosts

Marc Poirier

Co-Founder, Acquisio

Marc was Co-Founder and CEO of Acquisio until it was acquired by Web.com in 2017. He is now Senior VP at Web.com where he continues to lead Acquisio as well as other advertising related efforts within Web.com. He’s been named one of the top 25 most influential Marketing Technology experts, has contributed to industry publications like Ad Age, and can also be found speaking at industry events like SMX and Hero Conf.

Brad Geddes

Co-Founder, Adalysis

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month.