Published on June 11, 2020

Pitching Programmatic: Get Your CMO On Board

Join experts from Brainlabs and Acquisio as they discuss all the things you need to know when you decide to leap into programmatic – from choosing platforms to leadership buy-in.

Programmatic advertising has been around for a few years now, however adoption has been slow by managers and businesses. There continues to be a disconnect on how programmatic works, the best approach to choosing your tech, and how to explain why you should be expanding in the channel to your leadership team.

This webinar will help you get a better understanding of not only what all comes into play when you decide to do programmatic advertising, but also how to explain and develop a successful pitch for your leadership team. Join experts from Brainlabs and Acquisio as they discuss all the things you need to know when you decide to leap into programmatic – from choosing platforms to leadership buy-in.

Here’s What You’ll Learn:

How to pitch the channel knowledgeably
The programmatic tech ecosystem and picking the right tech for you
Upcoming changes you should start thinking about now

Your Webinar Hosts

Alex Lamoureux

COO, Acquisio

Adtech Entrepreneur in Management roles for 20 years, Alex Lamoureux has deep knowledge of SaaS and Services business models.

Currently Acquisio’s COO and Head of Sales, Alex oversees sales and operations, driving pricing strategies, budget/forecast processes and business performance tracking. He was a major part of the inception of Acquisio’s thriving programmatic trading desk.

Before joining Acquisio in 2007, he was a serial entrepeneur who built four startups, worked as Web Marketing Director at Montreal Exchange and as Advertising Supervisor with the popular Montreal newspaper, Voir.

James Sexton

Consultant, Brainlabs

James is a digital media account director with experience of programmatic display, direct display, paid social, paid search, analytics. He has worked with well-known advertisers to achieve great results and to improve efficiencies through the use of data-driven insights and optimisation. He has a keen interest in automation and is a keen hobbyist coder.