Real talk: nowadays tweaking keywords and ads to optimize for clicks and conversions is only the starting point for a successful SEM strategy. To keep winning you need to go beyond simple optimization. This webinar will uncover what leading marketing teams are doing to gain an edge on their competition so that you can too.

Here’s What You’ll Learn:

In Anders Hjorth’s Paid Search Strategies Report 2019, he conducted a comprehensive survey of campaigns that won search awards in the US, UK, and EU.

Through his research, Anders uncovered the innovative strategies shared among the most forward-thinking marketers in the world.

This webinar is your chance to get a sneak peek at Anders’ report! He will be sharing two case studies from industry-leading search marketers that illustrate:

  • New and exciting ways to leverage existing data into more accurately targeted search strategies.
  • How leading marketers harness cutting edge tracking technologies to measure their results offline as well as online.

Your Webinar Hosts

Marc Poirier

Marc Poirier

Co-Founder, Acquisio

Marc was Co-Founder and CEO of Acquisio until it was acquired by in 2017. He is now Senior VP at where he continues to lead Acquisio as well as other advertising related efforts within He’s been named one of the top 25 most influential Marketing Technology experts, has contributed to industry publications like Ad Age, and can also be found speaking at industry events like SMX and Hero Conf.

Anders Hjorth

Anders Hjorth

Founder, Innovell

Anders Hjorth is the founder of Innovell, a Digital Marketing Insights consultancy providing research reports on major trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search), BDBL MEDIA (Biddable) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.

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