Real talk: nowadays tweaking keywords and ads to optimize for clicks and conversions is only the starting point for a successful SEM strategy. To keep winning you need to go beyond simple optimization. This webinar will uncover what leading marketing teams are doing to gain an edge on their competition so that you can too.
Here’s What You’ll Learn:
In Anders Hjorth’s Paid Search Strategies Report 2019, he conducted a comprehensive survey of campaigns that won search awards in the US, UK, and EU.
Through his research, Anders uncovered the innovative strategies shared among the most forward-thinking marketers in the world.
This webinar is your chance to get a sneak peek at Anders’ report! He will be sharing two case studies from industry-leading search marketers that illustrate:
- New and exciting ways to leverage existing data into more accurately targeted search strategies.
- How leading marketers harness cutting edge tracking technologies to measure their results offline as well as online.