Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Sunday morning seems a good time to practice what we preach. Earlier today I was poking around in our own AdWords account, doing a little prep work for my Tuesday presentation on Quality Score. I created some new ClickEquations Analyst templates...
A few years ago when asked for the #1 tip to improve a campaign, I wrote that segregating brand keywords was the task that I thought nearly everyone should do, many haven’t done yet, and can offer huge benefits in any campaign. As covered in...
Anyone who has managed a serious paid search campaign knows the work isn’t easy. Eighteen months ago in a series of posts on this blog, I discussed some of the reasons why that’s true, namely a lack of clarity surrounding the data...
We’ve written about the AdWords impression share metrics often in the past on this blog. So rather than re-hashing or re-writing, we’ll suggest you go read our Impression Share Series to extend and amplify the comments made in the fifth...
Of the 21 Secret Truths in the book, #4 was in some ways the most difficult to write. It’s one of the most abstract ideas in the book, perhaps the least intuitive, and it really needed at least a couple of full-blown examples. All of which...
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here. Paid seach campaigns are organized into campaigns and...
This series of blog posts goes ‘behind the scenes’ to extend and expand on the content in our free ebook ’21 Secrets of High-Resolution PPC’. Request your copy here.Keywords are over-rated.One of the underlying themes of High...
Why do some AdWords ads appear on top of the organic listing and not in the right-hand column? So Google can make more money, of course. How do you get your ads to appear on ‘top’? There is no guaranteed path, but here are the relevant...
The first truth from our new ’21 Secret Truths of High-Resolution PPC’ was leaked, on this very blog, in our New Years Day post. That post, entitled ‘They’re Searching For Answers’ introduced the idea that every search...
21 Secret Truths of High-Resolution PPC is our soon-to-be released ebook that shares what we think are the guiding principles for efficient and effective paid search management. The idea for ‘High-Resolution PPC’ was hatched two or three...
In advance of our new ebook, and some other projects just behind it, I built a new website focused on High-Resolution PPC. To support that site, I created a new AdWords account and added two small ad groups with a total of 9 keywords and two text...
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