Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
As we watched the Canadiens score in last week’s hockey game, my brother screamed “nice shot!” while I thought to myself- “that was an awesome pass!“ And that got me thinking about Google’s announcement of AdWords...
The idea of creating highly targeted ad groups, so that all of the attracted search queries are well aligned with the included text ad copy, is one we’ve written about often. One of the drivers is the fact that better alignment drives up click...
The Max CPC and quality score of a keyword determine its position, and position and quality score drive actual CPC. So exactly what effect does quality score have on cost? We first answered this question one year ago, in the now famous...
Last week’s announcement of AdWords Search Funnels is an imporant milestone, legitimizing and expanding the visibility, role, and in many cases capabilities of PPC revenue attribution. Reviewing the basic features and watching the introductory...
The AdWords auction is not a purely economic auction. If it were the high bidder would always win. But in the AdWords auction the high bidder can wind up in 1st, 3rd, or 5th position – or even wind up out of the game with nothing. Imagine a...
Another great misconception, or over-simplification, of paid search is the idea that you bid for position. This is a deeply held belief. It seems hard to shake even for those who know better. But as many people know, position is determined by both...
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities. But the difference between using match types and mastering match types is enormous. Match...
A few weeks ago I sat down with Avinash to discuss the ideas behind the new Best Practices features in ClickEquations. In this 5 minute video Avinash shares his thoughts on the benefits of having your paid search software find risk and opportunity...
Managing paid search accounts is in many ways an exercise in prioritization. There are endless opportunities to expand and refine your account, run reports and analyze data, or make changes and conduct tests. The only limits are hours in the day...
Google wants to make advertising easy. They describe AdWords in simple terms, they make setup quick and easy, and they provide simple reporting on the stuff that suggests progress. But the gun has no safety. AdWords makes it remarkably easy to do...
No, no, I’m not referring to the 1997 computer game, though I know it surprises you that I played it. I’m referring to Google, who announced last November that speed will be added to the algorithm determining a site’s quality score...
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