In the earlier posts in this series the point was made that it’s hard to get clear and complete information on the performance of PPC accounts. This is true, in part, because some important information is either unavailable or plays hard-to...
Author - aroubtsov
aroubtsovAutomatic Match – The Laziness Tax
Came across a great post from Chris Zaharias at Omniture today, bemoaning Google’s Automatic Matching option, which I lampooned in an earlier post. Chris makes two very interesting additional points (Beyond the great name “laziness...
Paid Search Clarity – Part I
Yesterday I noted that paid search managers face three challenges in trying to effectively manage paid search campaigns: A lack of clarity (reporting problems) Difficulty defining priorities (strategic and planning problems) Horrible inefficiencies...
Three Challenges For Paid Search Managers
Managing paid search campaigns is hard. But why? I’ve come to the conclusion that there are three primary reasons why it’s so hard to manage paid search campaigns efficiently and effectively: There is a lack of clarity. It is amazingly difficult to...
Blog Newsletter
Keyword Lawsuit Dropped
Another lawsuit aimed and preventing the use of trademarked keywords was dropped this week. This time it was American Airlines who had filed a lawsuit against Google for allowing other to use their name to trigger the display of competitive ads...
Fisking A Yahoo Blog Post
The search engines have an inventory of ad space they want you to buy. They want you to pay the highest price possible, although they obviously have to work within market conditions and create (or even deliver) value. They operate highly complex...
Priceline Wants Your Password
I needed a room tonight near the Denver airport, so for the first time took a shot on Priceline’s ‘name your price’ service. The process worked well enough, and I probably saved $50. But one of the questions in the purchase process...
The Search Engines: Friend or Foe?
How do you think about the search engines? For most of us there is no easy answer, since we all have a number of different relationships with them. As internet users we’re all slighly in awe of their technology and thankful for the free...
Match-Type Rock Scissors Paper
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== In several earlier posts in this series I’ve discussed the how’s and...
The Missing Match-Type
While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...
It’s An Ad-Group Not A Keyword Group
How many keywords should you place in one ad-group? It’s an age-old question for paid search marketers.Traditionally ad-groups have been considered organizing baskets for keywords. All the variations on a particular keyword, and/or all the...
Tuning Match Type Keyword Traps
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The first and second posts of this series introduced and expanded on the concept of...