While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query that contained those words, in any order and with any words before, after, or in between. So if I’m selling pet supplies in Boulder Colorado, I could purchase the Keyword: Boulder Dog on the AND Match Type, and I’d match to ‘Cheap dog food in Boulder’ and ‘Boulder Dog Park’ and ‘Natural Dog Supplies in Boulder’. The problem is that I don’t trust Broad Match. In this case ‘Boulder’ is the key term, but I obviously can’t Broad Match Boulder, I need to also specify that it’s only Boulder Dog related searchers I want. The AND Match Type would enable that.
The First Machine Learning Marketing Platform
Built to Scale Search for Local Resellers & Agencies
Automate, optimize and track more campaigns, more profitably.
You may also like
Are You Making Any of These Local PPC Mistakes?
If you run local PPC advertising campaigns for small businesses, it can be easy to think your primary job is to manage the setup, settings, and performance details of each PPC campaign – the bids, the ads, the landing pages, etc. But that’s not what...
How to Launch a PPC Campaign in a Day (Or Less)
Not enough time to market your business? You’re not alone. Most small businesses don’t have a lot of time to do their marketing. Especially if they’re one-person businesses or solo professionals. Many small businesses don’t have a lot of money to...
PPC Competitive Analysis Tools and Tactics for Marketers with Limited Time
If you were to launch a brand new PPC campaign tomorrow, how would you go about it? If you didn’t have access to a tool that could create and launch a new campaign in one day, would you instead… Do some quick PPC keyword research to develop a top...