Tips for Display Remarketing Beginners

Did you know that average bounce rate for a website is between 40% and 55%. This means that on average more than half of the people who come to your site view one page and leave without visiting any other pages. Luckily, with display remarketing, there’s a way to reengage with these customers after they bounce.

The Bounce Rate Problem

Just imagine if you are a personal injury attorney paying over $50 for a keyword for your business and someone drops off your site immediately. The thought makes all business owners and online marketers cringe.

Chances are once the user bounces from your site, they will never convert into a customer. Maybe when this user was on your site, they were called into a meeting or their phone rang distracting them or their computer exploded. Regardless of why they left your website, this is a lost opportunity for your business.

Obviously, making sure that the landing page aligns with the ad copy can reduce your bounce rate. But even if you execute the perfect landing page experience, users will bounce from your website and there is no way around this.

That being said, if you were to set-up a display remarketing campaign, you would still have the opportunity to bring this user back to your site and convert them into a customer. Display remarketing is a phenomenal way to supplement a PPC campaign.

New to Remarketing?

If you are a beginner, you might be asking yourself, what the heck is display remarketing? According to Search Engine Journal, remarketing, also known as retargeting, are banner ads that target a person after they’ve visited a company’s website.


Have you surfed the web and felt like a company was following you everywhere you go? You browse from ESPN, to Facebook, to your favorite blog, and everywhere you look you see a banner ad for one company? This is remarketing ladies and gentleman.

Remarketing Tips

If you are eager to get started with a display remarketing campaign, we have outlined five tips you MUST follow in order to execute a flawless campaign:

1. Imagery

If you are going to be spending money on a display campaign, it’ll be worth the extra money to have a graphic designer create a set of advertisements that perfectly convey the message your company is trying to deliver. The better the graphics, the more people will notice your advertisements.

2. Compelling Ad Copy

Having compelling ad copy on your display advertisements can be the difference between someone clicking your banner ad and it going unnoticed. Let’s say you are an apartment community in Charlotte. Instead of just saying, “Charlotte Apartments” you can get creative and say, “Luxury Charlotte Apartment 5-Minutes from Downtown.” Great creative will make for a great display campaign.

3. Call-to-Action

If someone was to see a display advertisement and there was a discount, do you think they would be more inclined to click on the ad? Absolutely! According to Convince and Convert, about 93% of shoppers use a coupon or discount code throughout the year. What’s holding you back? Incorporating a strong call-to-action on the graphic of your display advertisement can drastically increase the effectiveness of your campaign.

4. A / B Testing

Long gone are the days where two marketing executives within the same company are arguing over which concept will deliver better results for an advertising campaign. Now companies prefer to put two different sets of advertisements online to see which one performs better. If you want to dominate on your display campaign, make sure to test numerous concepts to see which one performs the best.

5. Analyze Reports

Fortunately, Acquisio provides gorgeous reports when it comes to showing the effectiveness of a display advertising campaign. You can see how many conversions and view through conversions have taken place along with the average time spent on the landing page coming from the display advertisement. Each day, marketers should be gauging the success or failures of their display advertisements so tweaks can be made to improve the effectiveness.

Colin Powel was quoted as saying; “Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” If you follow the 5 tips for display remarketing campaigns and take Mr. Powel’s quote into consideration, you will be on your way to becoming a display advertising king.

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Jason Parks

Jason Parks

Jason Parks is the President and Founder of The Media Captain and Cleveland Marketing King, two digital marketing and development agencies based in Ohio. He's a VIP Contributor for and has been featured in the New York Times, Yahoo News and Search Engine Watch on digital-marketing topics. Jason's agencies have helped hundreds of businesses increase their online exposure.

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