PPC Marketing Professionals: What Are They Worth?

Some PPC Marketers are kinds like NHL Goaltenders: they are very important to a teams success and are often the most important player on the team to WIN games.

However, sometimes that Talent comes with a little extra bit “Quirkiness”. And it’s that “outside the box” mentality that makes us unique and enables us to constantly push the envelope.

In relation to a PPC Marketer, how can we not be a little different? Everyday we look at Search Queries, Match Types, CTR%, Quality Scores, Excel Files, Trends, Analytics Data, etc.

So, your probably wondering where am I going with this, right? Well, there is a wide range of talent, skills, experience and work ethic amongst us PPC Gurus out there and the good folks at ONWARDsearch recently released an interesting PPC Jobs Salary Guide which offers an all-encompassing look at the best job markets, the most in-demand job titles, and the associated salary ranges for PPC professionals.

Let’s take a look, shall we?

And now for the PPC’s version of “coup de gras”: we can take a look at what different SEM-related positions earn in each of the Top 20 SEM job markets.

Conclusions About Hiring a PPC Resource

So, if your a company looking to hire a talented PPC marketer can sometimes be difficult based upon the Geographic breakdown provided above. However, it’s a little easier to hire an freelancer/agency who lives and breathes with the daily challenges of CPC Inflation, algorithm fluctuations, and that increased demand for positive ROI%. These Infographics provided by ONWARDsearch are an interesting “50 foot view” of not only the our PPC worth in online marketing, but also our importance in growing businesses “online” as well as “offline”.