Want to increase conversions and leads, or up your level of brand awareness? Display retargeting can help—but determining the best type of display retargeting to use can sometimes be confusing. Would creative retargeting deliver the leads you need, or would site or search retargeting be a better option? Learn about the three main types of display retargeting, and how to make the most of each of them, in Marc Poirier’s article on iMedia Connection.
Display advertising is changing. New display advertising statistics from SEMRush, eMarketer, and other sources shows that how ads are bought, the technologies used to deliver them, and how consumers feel about display ads are all in flux. We think...
When done properly, PPC can be an incredible channel for new customers at a healthy, positive ROI because PPC is intent based, meaning users are actively searching for your product or product category. The only problem is, not everyone converts...
The customer journey is full of different brand touch-points. The call-to-action or CTA is a consistent element that bridges the gap between these touch-points. CTAs are not only a logistical UX device, but also an opportunity to persuade and build...
mlossowski
Pam Neely
Amal Yassin
Cassy Trussell