In this podcast interview, Marc Poirier, Co-Founder and CMO of Acquisio talk about ad:tech NYC 2009 and he offers some tips to manage your pay per click campaigns, including:
Keyword evaluation
Keyword structure
Landing page optimization
Listen the podcast interview (5 min.)
Marc was interviewed at ad:tech 2009 NYC by Brian Eisenberg for Webmaster Radio.
That title is a trick, I’m mostly a beginner myself when it comes to multivariate – it was basically beyond my reach before Google decided to eviscerate the proletariat and release Google Website Optimizer tool (GWO) – killing offer all competitors with another amazing free app. Love to hate those guys.
I’d like this to be [...]
PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords.
Well what happens post-click actually directly affects your PPC accounts – in the case of Adwords, your Quality Score, which dictates what [...]
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