Category: Landing Pages

4 Key Elements of a Successful Landing Page

February 8, 2015 Jason Parks Landing Pages 1 Comment

landing pages

Did you know that one of the factors to determine Google’s quality score in Adwords is the landing page experience? The landing page can also impact your Ad rank and advertising costs. According to the Google, landing page experience refers to how good we think someone's experience will be when...

7 Steps to Better Landing Page Engagement

October 6, 2014 Kristen Geil Landing Pages No Comments

landing pages

As the saying goes, you shouldn’t judge a book by its cover. Unfortunately, in the world of digital marketing, too many people judge a website, product, or service by its landing page, giving your business only a brief chance to make a lasting first impression. You need your landing page...

The Art of the Thank You Page

July 14, 2014 Dan Golden Landing Pages No Comments

thank you elvis

Attention Marketers! Do you sell something or collect leads on your site? Thought so. I bet you've spent a lot of time designing paths to convert visitors into leads or sales. If I were to ask you who were your highest value prospects, you would tell me, “The people who...

Are You Ready for Conversational Search?

May 22, 2013 Dan Golden Landing Pages No Comments

broadcast

It used to be the only time I talked to my computer was to scream expletives about how long it was taking to calculate a pivot table. That’s all about to change. It’s time to tackle the Who, What, Where, When, Why, and How of search marketing. Conversational search is...

Mobile Paid Search 101

February 2, 2012 Marc Poirier Landing Pages No Comments

In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most, (3) how mobile PPC ads differ from desktop...

eBook: Acquisio's Guide to Facebook Advertising Success