Attracting traffic to your site can be very challenging, especially in the early stages when you have just launched your site. However, it is far from impossible to win over a stream of daily traffic that is continually increasing. It will take consistent hard work, patience and devotion, but it is an achievable goal – with the right strategies.
If you are looking to draw large numbers of viewers, and not just that but targeted traffic, you need to have the correct knowledge so that you properly direct your efforts and reap the highest rewards from them. One thing is certain: to succeed, you must apply aggressive action consistently for as long as it takes for the strategies to take effect, and even after that.
Many new site owners are unaware of the time aspect for most internet marketing strategies. The techniques that pay huge dividends long term also take a while before results are visible on the outset. Therefore, too often people give up just before the big win, thinking their efforts were going to waste.
The strategies given below are tried, tested and proven, but only when applied consistently. Whether you have a new blog or you are trying to promote your business website, follow these steps consistently and you will begin to see a real change in your traffic levels.
It starts with search engine optimization
Search engines are your best source of targeted traffic for your site. This is because they direct users who are already interested in some way in your products, services or the information that you offer.
For instance, if a user is looking for resume experts, they will get direction to the most relevant sites on the subject, which means that when they find the information they need, most likely they will follow through with a purchase or some other action depending on the nature of their query.
If you are new to internet marketing completely, stay with the simple techniques that you can easily do yourself. If you can afford it, hire professionals to take care of the more technical aspects of SEO. It is very easy to get swallowed up in the sea of SEO information available out there, but don’t try things you are not sure about just because you read them somewhere.
As you continue implementing simpler techniques and managing your website or blog, you will learn more about SEO and you can build up on your strategies. The information we offer below is simple, that an average site owner with average skill in website management can use.
Before you begin, perform keyword research to find out the most important words and phrases your target market is interested in. You will find many tools to help you with this, such as the Google Keyword Planner. It is advisable to go for long-tail keywords because these have less competition. (Although there are other ways to perform keyword research).
Try to include the main keywords identified above in your H1, H2 and H3 headers, in your title, in the first and last sentences of your content and in the URL. Only do what comes naturally – do not force a keyword where it does not naturally fit. You can bold the keyword for emphasis. Use other keywords and related words in other places within the content and in your Meta tags and title descriptions, being careful not to overstuff.
Improved user experience
Also ensure that other aspects of the website are on point such as a well-done layout and design. In addition, the navigation should become easy by including a site map, social media share buttons included to make content sharing easier, images optimized by ensuring they have small sizes to load faster and generally that users will have a top-notch experience visiting your site.
This is a more challenging aspect of SEO, but there are basics that you can implement in your sites.
Back linking through content marketing
Back linking is an important tool, but you must do it very carefully. One of the best ways of attracting backlinks is having high quality, relevant, evergreen content on your site, which encourages users to read and refer. You can guest post in other sites, but these must relate to your main line of business and they should be high ranking and considered high authority themselves.
Search engines do not only examine link numbers, but also have strategies to identify the quality of links attracted. Comments on content also indicate high value, if they are genuine and helpful, so engage with audiences that leave comments about your content, products and services.
Vibrant social interaction/engagement
In addition, ensure that you have a vibrant social profile and you regularly engage with your target audience by posting useful information about your products and services. You can share any new information you have just posted on your site onto these profiles to encourage readers to visit and share when they are through.
However, the best way to promote off-page SEO is to have outstanding content, which will market itself. Offer users and readers information that is relevant, useful, interesting, has humor and makes them feel good afterwards – this will keep them coming for more throughout your website’s lifetime.