We never get tired of adding new talent to the Acquisio team, and as we continue to grow our management team, it is with great enthusiasm and excitement that we welcome local marketing leader, Sebastien Provencher, to the product team as our new VP of Product Management.
You may have heard his name around the web over the past decade. Not only has Provencher started two companies of his own, focused on the local small to medium business (SMB) space, he was also an early adopter of social media, becoming a leader in both social and local when most marketers weren’t yet giving these areas much thought.
Once named one of Canada’s Most Influential Men In Social Media, and once listed in the Advertising Age Power 150 list for his popular blog, Sebastien has captured the attention of lots of industry hot-shots, including Mitch Joel, who said, “Seb is one of the smartest thinkers I have ever met when it comes to the Internet.”
In a nutshell, Sebastien is an innovator and an absolute expert when it comes to serving SMBs, in part thanks to the time he clocked in with Canada’s YPG, a leader in local marketing solutions.
Sebastien Provencher’s New Role
Provencher has accepted the role of VP of Product Management and will help us make the important shift towards more of a mobile and local customer base, which includes the development of new products exclusively for SMBs and local marketers.
So expect big things to come from both Provencher and Acquisio.
“I aim to use my expertise and knowledge of digital tools coupled with my understanding of how small business owners operate to bring products to the market that make sense and help SMBs thrive in the difficult economic environment,” explains Sebastien Provencher, the new VP of Product.
“At this point in my career this Acquisio is the right place for me to be,” continued Provencher. “I know the company needed someone like me and I’m very happy with where the company is and what the challenges are.”
Provencher joins PPC thought leader and industry expert, Marc Poirier, CEO of Acquisio, so expect big things as these two great minds work together to bring new innovative products to the market.
“Having an industry leader like Sebastien Provencher direct product is a huge win for our company. He brings a wealth of knowledge to the table regarding both local markets and product development, and we are confident that by welcoming Provencher to the leadership team we can better execute on our goals and grow immensely under his leadership,” says Marc Poirier, CEO.