Creators of Award-Winning Performance Media Platform Hire Microsoft Vet to Lead Sales Team
Montreal, Canada–January 18, 2012–As part of the company’s continued international growth, performance media platform Acquisio announced today that it has appointed Diarmid Thomson as the company’s new Vice President of Sales. As VP of Sales, Thomson will be responsible for structuring and managing the global sales organization across all regions. He will also oversee all strategic agency relationships, and will focus on growing the company’s sales team by setting the tone for the sales culture throughout the organization. Thomson brings 15 years of sales and sales management experience to Acquisio. Prior to joining Acquisio, Thomson spent 6 and a half years at Microsoft, most recently, serving as a Director and member of the Global Accounts and Agencies leadership team within Microsoft Advertising. In this capacity Thomson was responsible for developing and growing Microsoft’s search and display business at InterPublic Group and previously at Publicis Groupe worldwide. Prior to Microsoft Advertising, Thomson held other sales and account management positions within Microsoft. “We’re extremely excited to have Diarmid join our team,” said Marc Poirier, co-founder and CMO of Acquisio. “His background, his approach, and his attitude are a perfect fit for Acquisio. Diarmid is known as a highly experienced sales leader who has cultivated powerful relationships throughout the agency environment. We look forward to growing Acquisio’s business with Diarmid leading our organization’s sales efforts and sales culture.” Thomson is similarly excited about joining the company that makes the leading performance media platform for agencies. “Over the past two and half years of working and partnering with some of the industry’s top agencies, one thing became clear: agencies would benefit from a single platform that could consolidate all client data, and would also allow for real-time optimization of their clients’ digital media spend,” Thomson noted. “And Acquisio provides the solution. I’m delighted to join the Acquisio team and to lead sales efforts for its platform, which is the only one in this growing market that truly meets agency’s needs.” ABOUT ACQUISIO The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities. With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group. Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit www.acquisio.com.