A major factor that determines the success or failure of your paid search campaigns is your bidding strategy. Speakers from Acquisio and Hanapin Marketing will help you learn 8 PPC Bidding Hacks to help you reach the right customers and maximize every campaign dollar you have.
Watch this webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account to hear the experts discuss:
- The economics of the bidding auction
- Winning at average position
- Layering your audiences to supercharge your PPC account
James Stewart, Sales Engineer from Acquisio, covers half the PPC bidding hacks, while Jacob Fairclough, Senior Account Manager at Hanapin covers the rest. Here’s a quick preview of some of the tips the Acquisio expert shares.
1. Think Economy 101
James covers supply and demand as it related to the PPC auction. The PPC auction is a lot like the stock market and James shows how this can be leveraged to your advantage.
2. Intra-day behavior
Looking at the hours of the day, James shows that not all hours are equal by looking at volume, bids and position over the course of the day.
3. “Winning” is sometimes losing
The top position is not always best. See why the distinction between happy readers and clickers is important while analyzing the results of your PPC campaigns.
By listening in to this webinar you can learn not only what strategies to use yourself, but what technologies and solutions to use to take your bidding strategy to the next level.