8 PPC Bidding Hacks: Webinar

A major factor that determines the success or failure of your paid search campaigns is your bidding strategy. Speakers from Acquisio and Hanapin Marketing will help you learn 8 PPC Bidding Hacks to help you reach the right customers and maximize every campaign dollar you have.

Watch this webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account to hear the experts discuss:

  • The economics of the bidding auction
  • Winning at average position
  • Layering your audiences to supercharge your PPC account

James Stewart, Sales Engineer from Acquisio, covers half the PPC bidding hacks, while Jacob Fairclough, Senior Account Manager at Hanapin covers the rest. Here’s a quick preview of some of the tips the Acquisio expert shares.

1. Think Economy 101

James covers supply and demand as it related to the PPC auction. The PPC auction is a lot like the stock market and James shows how this can be leveraged to your advantage.

2. Intra-day behavior

Looking at the hours of the day, James shows that not all hours are equal by looking at volume, bids and position over the course of the day.

3. “Winning” is sometimes losing

The top position is not always best. See why the distinction between happy readers and clickers is important while analyzing the results of your PPC campaigns.

And more!

By listening in to this webinar you can learn not only what strategies to use yourself, but what technologies and solutions to use to take your bidding strategy to the next level.

Jillian Zacchia

Jillian Zacchia

Jill is a professional writer, editor and social media procrastinator. With a degree in Literature and Communications from McGill, she started her journalism career writing about lifestyle and entertainment for teen magazines, and after dabbling with wedding and travel writing she began the transition towards content creation for start ups, marketing and tech companies.

The First Machine Learning Marketing Platform
Built to Scale Search for Local Resellers & Agencies

Automate, optimize and track more campaigns, more profitably.