Mitch Joel, President of Twist Image & Author of Six Pixels of Separation, to Keynote Acquisio User Summit 2012

Montreal, Canada—March 29, 2012—Earlier today, performance media platform makers Acquisio announced that Mitch Joel, President of Twist Image, will keynote the upcoming Acquisio User Summit, happening June 27-29 in Montreal. Joel, the author of Six Pixels of Separation and a sought-after speaker on a variety of digital marketing topics, will present the keynote discussion, “CTRL ALT DEL” at 9AM on Thursday, June 28. Joel’s keynote session will focus on the five movements that have changed business forever–and what this means for us as we move forward. SIX PIXELS OF SEPARATION AUTHOR TO SPEAK ON REBOOTING YOUR BUSINESS In his keynote session, “CTRL ALT DEL”, Joel will explain why the next five years of marketing will be about the convergence of five main areas that will require brands and agencies to adapt like never before, and why some will struggle with this shift, while others will simply roll along as the adoption incurs. Joel will also discuss how to take advantage of this shift by capitalizing on this moment in time, understanding it and being ready for a future that will move at a much quicker pace. According to Joel, “We have the technology. We have the data. We have the new media channels and platforms. We have the opportunity to publish whatever we want – in text, images, audio and video – instantly (and for free) to the world. What we do with this moment will be telling. It will also set the pace for everything that flows out of our marketing departments for the next five years. The opportunity is now.” USER SUMMIT AGENDA ANNOUNCED The company also unveiled its preliminary Summit agenda, which features a dual-track program geared toward both executives looking to increase their business efficiency and profitability with Acquisio, as well as those who use the platform daily to manage, track, and optimize online advertising campaigns for their clients. Summit attendees will learn how to get the most out of the platform’s robust functionality, will hear the inside scoop on Acquisio’s product roadmap, and will learn to maximize the value of their Acquisio investment.  Specific agenda topics include Business Track Sessions:

  • How to sell Facebook and display advertising to your clients: Find out how easy (and lucrative) it can be to add Facebook and display to your agency’s search offerings.
  • Differentiating your agency using Acquisio: Learn how you can use Acquisio to develop proprietary practices that will make your agency stand out from the crowd.

User Track Sessions:

  • Managing display ads with Acquisio: Develop a solid understanding of real-time bidding (RTB) and retargeting, and how to manage, monitor and optimize these campaigns in Acquisio.
  • How to build an attribution model that works: Discover how you can move beyond the attribution “hype” to attribution modeling that provides real value to your clients.

The full Acquisio User Summit 2012 Agenda is available on the Acquisio website.   EARLY REGISTRATION DEADLINE EXTENDED Due to the popular demand, Acquisio has extended its early registration pricing to April 30, 2012. Summit attendees who register prior to April 30, 2012 will receive a 50% discount on their registration costs—a $149CAD savings. Space at the Summit is limited, so customers are encouraged to visit the Acquisio website to find out more information on the Summit and register today to take advantage of early-bird registration pricing. PACKED AGENDA STILL LEAVES ROOM FOR NETWORKING AND MORE Along with an agenda packed with an inspiring and insightful keynote presentation by Mitch Joel, opportunities for hands-on learning, in-depth training, best practices information and practical tips and techniques for getting the most out of the platform, Summit attendees will also be provided with structured networking opportunities and have the chance to enjoy the delights of Montreal during their stay. The world famous Montreal International Jazz Festival will be happening at the same time and Acquisio will also be organizing a tour of the best the city has to offer

ABOUT ACQUISIO The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities. With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group. Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit

Mark John Hiemstra

Mark John Hiemstra

Mark John Hiemstra is a content and social media marketing consultant to Acquisio. He got involved in digital marketing purely by accident, and has spent the last several years learning about building relationships with consumers online through the many channels available to those who are willing to get involved. He is loathe to discuss himself in the third person, but can be persuaded to do so, from time to time.

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