Published on June 15, 2016 Reverse Engineering the Google Ads Quality Score for Lower CPC Get the Webinar Recording Now When Google looks at your Quality Score, it assesses certain aspects of your marketing campaigns, all the way from the ad text to the landing page. But how much weight does Google give to each of those elements? Brad Geddes from AdAlysis has reverse-engineered the Google Ads Quality Score and has joined us for this webinar in which he shows us what goes into evaluating Quality Score, and how much weight is assigned to each of those factors. In this webinar, you will learn: How Quality Score is assessed by Google How you can change your campaigns to increase your Quality Score Tips and tricks on what to look for and what to change Your Webinar Hosts Brad Geddes Founder, AdAlysis Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an automatic ad testing platform and the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also the author of Advanced Google AdWords, and a popular speaker at industry events. Alberto Merola PPC Operations Manager, Acquisio Alberto Merola was Acquisio Promote’s PPC Operations Manager, with more than 8 years of digital marketing experience in PPC campaign management and display campaign management. He’s used this experience to help Canadian SMBs grow their digital reach and performance over the past 6 years.